List of Uptempo Marketing Platform Customers
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Since 2010, our global team of researchers has been studying Uptempo Marketing Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Uptempo Marketing Platform for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Uptempo Marketing Platform for Marketing Automation include: Land O’Lakes, a United States based Consumer Packaged Goods organisation with 9000 employees and revenues of $17.00 billion, Signify, a Netherlands based Manufacturing organisation with 30819 employees and revenues of $6.72 billion, Juniper Networks, a United States based Professional Services organisation with 10901 employees and revenues of $5.30 billion, Box, a United States based Professional Services organisation with 2810 employees and revenues of $1.09 billion, FireEye, a United States based Professional Services organisation with 3400 employees and revenues of $889.0 million and many others.
Contact us if you need a completed and verified list of companies using Uptempo Marketing Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Uptempo Marketing Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Box | Professional Services | 2810 | $1.1B | United States | Uptempo | Uptempo Marketing Platform | Marketing Automation | 2016 | n/a |
In 2016, Box implemented the Uptempo Marketing Platform as a Marketing Automation solution to centralize campaign orchestration and support Marketing Operations alongside Customer Success, Online Sales, and Business Analytics. The Uptempo Marketing Platform was positioned to deliver campaign structuring and lead management capabilities consistent with enterprise Marketing Automation requirements.
Configuration work focused on campaign orchestration, automated lead routing, multi-stage nurture flows, campaign structuring, and data hygiene processes. The implementation emphasized marketing workflow automation, segmentation logic, and orchestration of attribution-ready campaigns to align with Box’s lead routing and campaign structuring practices.
Integrations were defined and implemented to connect the Uptempo Marketing Platform with Box’s broader martech stack, including Salesforce CRM for lead flow and sales handoff, Marketo for complementary marketing automation workflows, Allocadia for budget management alignment, Conversica for AI sales assistance handoffs, Full Circle Insights for campaign attribution, and SynthIO for data enrichment. Integration design centered on bi-directional lead synchronization, campaign attribution handoffs, budget tagging, and enrichment pipelines to maintain data hygiene across systems.
Governance and delivery followed a structured business systems approach led by Box’s Sr. Business Systems Analyst, who developed business requirements, architected functional system and integration requirements, and managed end-to-end project delivery including design, QA, UAT, and release. Rollout and ongoing operations were managed with globally distributed stakeholders and cross-functional teams, and included process change management and mentoring of business analysts to sustain marketing operations on the Uptempo Marketing Platform.
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FireEye | Professional Services | 3400 | $889M | United States | Uptempo | Uptempo Marketing Platform | Marketing Automation | 2019 | n/a |
In 2019, FireEye implemented the Uptempo Marketing Platform as its primary Marketing Automation solution. The Uptempo Marketing Platform deployment was positioned for companywide use, supporting marketing and demand generation teams and providing a centralized engine for campaign orchestration and engagement workflows.
The implementation centered on core Marketing Automation capabilities, including campaign orchestration, email automation, nurture and lifecycle workflows, lead management and scoring, and analytics for campaign performance. Configuration work emphasized automated campaign templates, segmentation logic and attribution-ready event tracking consistent with modern marketing automation practice.
Operational coverage extended across the marketing organization and into revenue operations, with implementation practices intended to link campaign execution to pipeline-oriented processes. Integrations were executed against common revenue systems such as CRM and marketing analytics endpoints to enable end-to-end campaign to revenue visibility, while preserving the Uptempo Marketing Platform as the execution layer.
Governance and process changes focused on standardized campaign naming, measurement frameworks and handoffs between marketing and sales. FireEye’s customer commentary also notes Allocadia provides tools to enable, measure, and track meaningful conversations that drive business impact companywide, indicating parallel investments in measurement and planning alongside the Uptempo Marketing Platform.
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Freshworks | Professional Services | 4400 | $720M | United States | Uptempo | Uptempo Marketing Platform | Marketing Automation | 2021 | n/a |
In 2021, Freshworks implemented the Uptempo Marketing Platform. The Uptempo Marketing Platform is a Marketing Automation application deployed to support demand generation, marketing operations, and revenue operations at Freshworks.
Implementation work emphasized core Marketing Automation capabilities including email campaign management, multi-channel campaign orchestration, audience segmentation and lead scoring, and marketing performance analytics. Configuration activity focused on reusable campaign templates, automated nurture cadences, lead lifecycle orchestration and reporting models to standardize campaign execution across teams.
The deployment used a cloud-hosted SaaS model with API-based connectors to ingest marketing data and to synchronize campaign and lead state with downstream systems such as CRM and analytics platforms. Operational coverage targeted marketing, demand generation and revenue operations workflows, enabling automated lead routing and unified campaign measurement across channels.
Governance and operational support incorporated campaign approval workflows, change control for marketing assets, role-based access controls and documentation to meet security and audit requirements. Freshworks maintained application lifecycle ownership through business applications management processes, including requirements capture, testing, release management and production support for the Uptempo Marketing Platform.
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Professional Services | 10901 | $5.3B | United States | Uptempo | Uptempo Marketing Platform | Marketing Automation | 2019 | n/a |
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Consumer Packaged Goods | 9000 | $17.0B | United States | Uptempo | Uptempo Marketing Platform | Marketing Automation | 2017 | n/a |
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Manufacturing | 30819 | $6.7B | Netherlands | Uptempo | Uptempo Marketing Platform | Marketing Automation | 2019 | n/a |
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