List of UTM.io Customers
Orlando, 32801, FL,
United States
Since 2010, our global team of researchers has been studying UTM.io customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased UTM.io for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using UTM.io for Marketing Analytics include: Unilever, a United Kingdom based Consumer Packaged Goods organisation with 115964 employees and revenues of $71.27 billion, HubSpot, a United States based Professional Services organisation with 8246 employees and revenues of $2.63 billion, Formlabs, a United States based Manufacturing organisation with 750 employees and revenues of $100.0 million and many others.
Contact us if you need a completed and verified list of companies using UTM.io, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The UTM.io customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Formlabs | Manufacturing | 750 | $100M | United States | UTM.io | UTM.io | Marketing Analytics | 2022 | n/a |
In 2022, Formlabs implemented UTM.io to centralize UTM and campaign tagging across digital channels in North America. The marketing team led adoption of UTM.io as a Marketing Analytics solution for consistent link management and improved attribution workflows.
Configuration focused on campaign tracking and link management capabilities, leveraging UTM templates and the Chrome extension available on the vendor site. Use of the vendor templates and extension indicates operational emphasis on standardized tag generation, templated parameters, and client side tagging workflows.
The deployment created a centralized tagging governance layer and a managed link repository to replace spreadsheet driven ad hoc tagging processes, shifting accountability for tag standards into marketing operations. This centralized approach improved attribution accuracy and reduced spreadsheet driven errors in campaign reporting.
|
 |
HubSpot | Professional Services | 8246 | $2.6B | United States | UTM.io | UTM.io | Marketing Analytics | 2020 | n/a |
In 2020, HubSpot implemented UTM.io to enforce UTM conventions and standardize campaign tagging across its global marketing teams. UTM.io is used as a Marketing Analytics application to support campaign tracking and to improve the quality and consistency of campaign data feeding into analytics and CRM reporting.
Deployment emphasized centralized tag governance and campaign parameter management, enabling marketing teams to provision standardized UTM links and apply consistent naming conventions across programs. Functional usage focused on marketing analytics and campaign tracking capabilities, including tracking templates and approval workflows described in vendor materials. Integrations were oriented toward delivering cleaner campaign data into analytics platforms and CRM reporting systems used by HubSpot's marketing organization, supporting improved reporting hygiene across regions.
|
 |
Unilever | Consumer Packaged Goods | 115964 | $71.3B | United Kingdom | UTM.io | UTM.io | Marketing Analytics | 2021 | n/a |
In 2021, Unilever implemented UTM.io as part of its Marketing Analytics tooling to standardize campaign tagging. Public customer branding and testimonials on the UTM.io site indicate the implementation supported cross-market marketing analytics in the EMEA region.
Deployment focused on Marketing Analytics and campaign tracking capabilities within UTM.io, with configuration aligned to standardized UTM parameter taxonomies, centralized tag templates, and workspace-level governance for campaign naming and tag consistency. UTM.io was used to establish a consistent tagging taxonomy and centralized campaign metadata, reflecting common Marketing Analytics workflows for large marketing teams.
Operational scope targeted Unilever marketing teams across EMEA, where UTM.io centralized tagging policy and supported standardized campaign tagging to improve cross-market marketing analytics. Governance and rollout activity emphasized centralized tag ownership and propagation of tagging templates to regional teams to operationalize the taxonomy. UTM.io functioned as the campaign tracking layer in Unilever Marketing Analytics processes, supporting measurement and cross-market comparability.
|
Buyer Intent: Companies Evaluating UTM.io
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||