List of Validity Everest Customers
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United States
Since 2010, our global team of researchers has been studying Validity Everest customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Validity Everest for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Validity Everest for Analytics and BI include: Airtasker, a Australia based Professional Services organisation with 150 employees and revenues of $15.0 million, Data & Marketing Association UK, a United Kingdom based Non Profit organisation with 150 employees and revenues of $15.0 million, Expedia Local Expert, a United States based Professional Services organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Validity Everest, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Airtasker | Professional Services | 150 | $15M | Australia | Validity | Validity Everest | Analytics and BI | 2023 | n/a |
In 2023, Airtasker implemented Validity Everest to address severe deliverability and list-hygiene issues. Validity Everest is an Analytics and BI application used to instrument email and CRM marketing workflows for both transactional and promotional messaging in Australia.
The deployment emphasized Everest list validation, Sender Certification, and design/render testing as the primary modules. List validation enforced hygiene and automated suppression to reduce bounces and invalid addresses, Sender Certification established authenticated sending paths and reputation monitoring, and design and render testing validated message presentation across major client types. These functional capabilities were configured to operate within standard deliverability and campaign orchestration workflows.
The solution was provisioned as a cloud-delivered service and embedded into Airtasker’s email operations and marketing workflows, with configuration to run pre-send validations and post-send reputation checks. Operational ownership was assigned to marketing operations and deliverability stakeholders, who established list-hygiene checkpoints, certification maintenance processes, and periodic render testing as part of campaign governance. Rollout prioritized transactional and promotional streams to standardize validation across customer communications.
The implementation increased inbox placement from approximately 60% to 99.9% and corresponded with an estimated $500k uplift in annual revenue. Validity Everest delivered material improvements in deliverability and list quality for Airtasker’s email programs.
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Data & Marketing Association UK | Non Profit | 150 | $15M | United Kingdom | Validity | Validity Everest | Analytics and BI | 2021 | n/a |
In 2021, Data & Marketing Association UK deployed Validity Everest to centralize deliverability monitoring for its marketing and CRM programs in the United Kingdom. Validity Everest is an Analytics and BI application configured to provide visibility into inbox placement, list validation, and sender reputation for the organization’s email channels.
The implementation explicitly used Validity Everest modules for list validation, inbox placement monitoring, and Sender Certification, with dashboards and reporting configured to surface weighted inbox placement and sender score metrics. Configuration emphasized program-level inbox placement trend analysis and list hygiene workflows to maintain deliverability integrity.
Operational coverage focused on marketing and CRM send workflows supporting member communications and campaign operations across the UK, with governance steered by certification status and inbox placement thresholds. Process changes concentrated on continuous monitoring of sender reputation and maintaining Sender Certification to preserve preferential routing and mailbox placement.
Outcomes reported from the Validity Everest deployment included an average weighted inbox placement rate of 98% and an average sender score of 99, together with a 54% increase in click-through rates and preferential treatment via Sender Certification. These results are tied directly to the marketing and CRM deliverability use case implemented with Validity Everest Analytics and BI.
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Expedia Local Expert | Professional Services | 10 | $1M | United States | Validity | Validity Everest | Analytics and BI | 2021 | n/a |
In 2021, Expedia Local Expert implemented Validity Everest to address CRM and marketing email deliverability during the post lockdown travel surge. Validity Everest, positioned in the Analytics and BI category, was applied specifically to monitor and surface deliverability signal across both promotional and transactional email traffic in the United States.
The implementation centered on Everest deliverability monitoring capabilities together with Validity Sender Certification as core components. Configuration emphasized continuous sender reputation tracking, sender score measurement, and inbox placement verification, using Validity Everest to aggregate deliverability telemetry and Sender Certification to establish authenticated sending and mailbox provider trust.
Operational scope covered marketing and CRM email flows, with Everest instrumenting send streams for promotional campaigns and transactional notifications. The deployment was used to operationalize deliverability workflows, feeding monitoring alerts and reputation metrics into email sending procedures to support rapid remediation and maintain authentication posture.
Governance and rollout paired ongoing Everest monitoring with Sender Certification to maintain sender reputation stability. Outcomes reported in the case study include a Sender Score of 99 and 100% inbox placement across major mailbox providers, reflecting the combined use of Validity Everest and Sender Certification to secure deliverability outcomes.
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