List of Veeva CLM Customers
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Since 2010, our global team of researchers has been studying Veeva CLM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Veeva CLM for Marketing Analytics, Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Veeva CLM for Marketing Analytics, Marketing Automation include: Pfizer UK, a United Kingdom based Life Sciences organisation with 2500 employees and revenues of $3.88 billion, Dropbox, a United States based Communications organisation with 1800 employees and revenues of $2.55 billion, Otsuka Pharmaceutical Europe, a United Kingdom based Life Sciences organisation with 550 employees and revenues of $412.0 million, HIPRA Scientific USA LLC, a United States based Life Sciences organisation with 1661 employees and revenues of $300.0 million, Verista, a United States based Life Sciences organisation with 650 employees and revenues of $150.0 million and many others.
Contact us if you need a completed and verified list of companies using Veeva CLM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Veeva CLM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Dropbox | Communications | 1800 | $2.5B | United States | Veeva Systems | Veeva CLM | Marketing Analytics,Marketing Automation | 2016 | n/a |
In 2016, Dropbox implemented Veeva CLM to centralize sales and marketing content and engagement under the Marketing Analytics,Marketing Automation category. The deployment focused on operationalizing Veeva CLM as the commercial content and closed loop marketing system to support sales and marketing functions across the organization.
The Veeva CLM implementation included CLM administration and authoring configurations, CLM admin tab configurations, and management of Veeva Vault content controls. Teams configured workflows, users, fields, states, roles, products, and security groups in Veeva Vault to align content lifecycles with commercial processes, and maintained multiple Veeva instances for ongoing operations.
Integrations centered on the Salesforce platform and Veeva product suite, with explicit Veeva Vault integration with Veeva CRM and connector-level work to surface content and engagement records into Salesforce. The program leveraged Force.com development patterns and Lightning components to extend user interfaces, while Marketing Cloud connector V5 was used to bridge marketing automation workflows with CRM activity when required.
Governance and operational ownership included centralized user and role management, hierarchical profiles, territory management, and security controls to limit content access and ensure compliance. Change and release processes were supported through JIRA administration and sandbox based configuration work, enabling iterative CLM admin updates and coordinated content publishing across sales and marketing teams.
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HIPRA Scientific USA LLC | Life Sciences | 1661 | $300M | United States | Veeva Systems | Veeva CLM | Marketing Analytics,Marketing Automation | 2021 | n/a |
In 2021, HIPRA Scientific USA LLC deployed Veeva CLM as a component of a broader Veeva CRM multichannel rollout to standardize its global field force and commercial engagement. HIPRA implemented Veeva CLM to support Marketing Analytics,Marketing Automation requirements for animal health commercial activities, aligning CLM with its objectives for personalized stakeholder interactions and compliant content delivery.
The implementation combined Veeva CLM with Veeva CRM Approved Email and Veeva Vault PromoMats, configuring CLM to extend the value of in person meetings and tailor communications while Vault PromoMats provided an end to end content lifecycle for automation, compliance, and content reuse. Functional capabilities implemented include multichannel engagement workflows, approved email distribution, and regulated promotional asset management, enabling reps to present curated content and follow structured promotional governance during customer interactions.
Integration scope explicitly connected Vault PromoMats to the Veeva CRM ecosystem and positioned Veeva CLM as the front line engagement tool, supporting content push and approved email follow ups. Operational coverage extended across Spain for Vault PromoMats and across Europe, Latin America, and Africa for Veeva CRM and Veeva CLM, supporting field teams that manage veterinarians, animal owners, food chain businesses, industry groups, and researchers across multiple species and product categories.
Governance and rollout emphasis focused on country specific regulatory compliance and rapid, agile deployment of field teams, with Vault PromoMats establishing centralized control over thousands of documents by specialty and region. The implementation established a digital foundation to scale HIPRA’s field force and enable personalized, compliant engagement with key animal health stakeholders.
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Otsuka Pharmaceutical Europe | Life Sciences | 550 | $412M | United Kingdom | Veeva Systems | Veeva CLM | Marketing Analytics,Marketing Automation | 2020 | n/a |
In 2020, Otsuka Pharmaceutical Europe implemented Veeva CLM as part of a broader Veeva CRM suite rollout across its European affiliates. The deployment targeted Marketing Analytics,Marketing Automation use cases to standardize field engagement workflows and capture channel preference data for HCP interactions.
The implementation included Veeva CLM alongside Veeva CRM Approved Email, Veeva CRM Engage Meeting, Veeva CRM Engage for Events Management, and Veeva Vault PromoMats, creating a connected product set for content management, compliant digital messaging, virtual meeting orchestration, event coordination, and promotional asset governance. Configuration work focused on approved content frameworks, email templates and tracking, meeting and event workflows, and the embedding of consent capture and privacy notice management into representative workflows to meet ABPI and GDPR obligations.
Otsuka rolled the Veeva suite out in Q4 2020 to more than 350 field and office based users across its European affiliates, centralizing reporting and applying consistent engagement processes across countries. Governance and rollout were driven by the companys multichannel strategy team, who captured affiliate requirements, selected local testers and trainers, and had each country CRM lead deliver localized training, enabling consistent capture of consent with system prompts and standardized CRM driven engagement processes.
As deployed, Veeva CLM and the Veeva CRM suite provided Otsuka a digital engagement foundation that allowed marketing and field teams to identify and share high performing content across affiliates and reduce reliance on external agencies for routine Approved Email creation. The implementation delivered explicit operational outcomes that include Italy capturing consent to engage digitally with 90 percent of its target HCP audience, a Europe wide consent rate above 50 percent, and an Approved Email open rate of 47 percent, while enabling hybrid engagement workflows and centralized compliance controls.
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Life Sciences | 300 | $39M | United Kingdom | Veeva Systems | Veeva CLM | Marketing Analytics,Marketing Automation | 2020 | n/a |
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Life Sciences | 2500 | $3.9B | United Kingdom | Veeva Systems | Veeva CLM | Marketing Analytics,Marketing Automation | 2014 | n/a |
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Life Sciences | 50 | $10M | United Kingdom | Veeva Systems | Veeva CLM | Marketing Analytics,Marketing Automation | 2017 | n/a |
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Life Sciences | 45 | $15M | Italy | Veeva Systems | Veeva CLM | Marketing Analytics,Marketing Automation | 2022 | n/a |
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Life Sciences | 650 | $150M | United States | Veeva Systems | Veeva CLM | Marketing Analytics,Marketing Automation | 2019 | n/a |
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Buyer Intent: Companies Evaluating Veeva CLM
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