List of Veeva Medical CRM Customers
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Since 2010, our global team of researchers has been studying Veeva Medical CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Veeva Medical CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Veeva Medical CRM for CRM include: Regeneron Pharmaceuticals, a United States based Life Sciences organisation with 15182 employees and revenues of $142.02 billion, Pfizer, a United States based Life Sciences organisation with 81000 employees and revenues of $63.63 billion, Takeda, a Japan based Life Sciences organisation with 50000 employees and revenues of $30.60 billion, AstraZeneca US, a United States based Life Sciences organisation with 17535 employees and revenues of $17.74 billion, Insmed Inc, a United States based Life Sciences organisation with 736 employees and revenues of $245.0 million and many others.
Contact us if you need a completed and verified list of companies using Veeva Medical CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Veeva Medical CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AstraZeneca US | Life Sciences | 17535 | $17.7B | United States | Veeva Systems | Veeva Medical CRM | CRM | 2017 | n/a |
In 2017, AstraZeneca US implemented Veeva Medical CRM to support the Global Medical Excellence Team. Veeva Medical CRM is used as a CRM to operationalize lead prioritization, planning, and development of medical engagement activities that align with the brand field medical strategy iMAP.
The implementation focused on configuring lead prioritization workflows, engagement planning modules, and field-aligned execution templates within Veeva Medical CRM. Functional capability design emphasized prioritization logic, engagement plan orchestration, and touchpoint tracking to enable Medical Affairs teams to sequence and manage interactions consistent with iMAP.
Operational ownership for the deployment sat with the Global Medical Excellence Team and extended to brand field medical teams for execution and planning. Governance and process alignment centered on standardized engagement plans and prioritization criteria to ensure field medical activities map directly to brand strategy, with planning and development treated as core delivery streams rather than system integrator driven technical work.
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Insmed Inc | Life Sciences | 736 | $245M | United States | Veeva Systems | Veeva Medical CRM | CRM | 2016 | n/a |
In 2016, Insmed Inc implemented Veeva Medical CRM as a core CRM to support medical engagement and commercial information flows. The deployment tied Veeva Medical CRM into an integrated commercial stack, with explicit integration points to an integrated customer master, Oracle EBS, Serialization tooling, Salesforce.com Health Cloud and Marketing Cloud, Veeva Vaults, HR IS, and the company Reporting and Analytics environment.
The Veeva Medical CRM implementation emphasized typical life sciences CRM capabilities including KOL management, interaction and call activity capture, call planning, sample and event tracking, and compliant medical content distribution. Operationally the solution targeted Medical Affairs and field medical teams and fed structured interaction data into the integrated customer master and downstream reporting and analytics, while governance centered on centralized customer master coordination and controlled content and interaction workflows to support regulated medical engagement.
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Pfizer | Life Sciences | 81000 | $63.6B | United States | Veeva Systems | Veeva Medical CRM | CRM | 2016 | n/a |
In 2016, Pfizer deployed Veeva Medical CRM to support Medical Affairs and field engagement, using the application to advance patient care and improve patient practitioner interactions. The implementation centers on the Veeva Medical CRM platform and is explicitly described as based on Salesforce, using cloud native and mobile web delivery models together with artificial intelligence enabled analytics for medical insight extraction.
The deployment emphasized structured data capture by Field Medical Directors, with data input occurring directly in Veeva Medical CRM. Functional capabilities implemented included CRM contact and activity management, data mining, and analytics workflows to capture Medical Insights from engagements in hospital networks and private practice, and these capabilities were instrumented to support mobile field workflows and centralized cloud reporting.
Pfizer identified and led the development of the underlying technology solutions, which combined AI analytics, mobile web access, and cloud application patterns to standardize how Medical Insights were collected and surfaced. Operational coverage focused on Field Medical Directors and Medical Affairs workflows, and governance efforts centered on instrumenting the Veeva Medical CRM platform based on Salesforce to drive consistent input, analytics processing, and insight distribution across practitioner engagement channels.
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Regeneron Pharmaceuticals | Life Sciences | 15182 | $142.0B | United States | Veeva Systems | Veeva Medical CRM | CRM | 2016 | n/a |
In 2016, Regeneron Pharmaceuticals implemented Veeva Medical CRM to support field medical liaisons. The deployment positioned Veeva Medical CRM as the primary CRM for Medical Affairs, concentrating on field engagement, KOL relationship management, and structured scientific exchange.
Configuration focused on capabilities typical of Veeva Medical CRM within the CRM category, including account and contact management, call planning and call reporting, key opinion leader mapping and territory alignment, content distribution, and sample tracking workflows. Workflows were configured to capture MSL interactions, document clinical inquiries, and standardize activity logging to ensure consistent field data capture.
Operational scope targeted field medical liaisons and Medical Affairs functions, aligning appointment scheduling, scientific engagement tracking, and field-to-headquarters reporting. The implementation supported business functions such as MSL operations, medical information management, and field-based clinical support, centralizing field activity as part of Medical Affairs operations.
Governance emphasized role based access controls and standardized reporting templates to enforce compliant scientific communication and consistent data capture across the field. Training and adoption activities were oriented toward embedding structured call reporting and KOL lifecycle management into Medical Affairs processes using Veeva Medical CRM.
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Takeda | Life Sciences | 50000 | $30.6B | Japan | Veeva Systems | Veeva Medical CRM | CRM | 2016 | n/a |
In 2016 Takeda implemented Veeva Medical CRM as its CRM platform to support Global Medical Affairs. Katherine Shih served as Subject Matter Expert and point of contact for Veeva Medical CRM, leading project coordination and financial management for the Global Medical Affairs Metrics project.
The Veeva Medical CRM deployment included ongoing system support and enhancement governance, configuration management, and a structured enhancement backlog driven by medical affairs requirements. Operational responsibilities cited include oversight of CRM system support and enhancement, stewardship of Qlik dashboard support for metrics visualization, and management of onboarding process improvements for global medical teams. The work aligned with standard CRM functional areas such as account and contact management, medical engagement workflows, and inquiry tracking.
Integrations and operational coverage focused on linking Veeva Medical CRM with Qlik dashboards to surface Global Medical Affairs metrics and standardize reporting definitions. Governance and workflow restructuring centered on a designated point of contact for escalation, coordinated project financial controls, and centralized metric definition coordination across regions. The implementation positions Takeda Veeva Medical CRM CRM as the primary business application supporting Global Medical Affairs operational and analytics needs.
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