List of Veeva PromoMats Customers
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Since 2010, our global team of researchers has been studying Veeva PromoMats customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Veeva PromoMats for Digital Asset Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Veeva PromoMats for Digital Asset Management include: Bristol Myers Squibb, a United States based Life Sciences organisation with 34100 employees and revenues of $48.30 billion, Boehringer Ingelheim, a Germany based Life Sciences organisation with 54500 employees and revenues of $28.94 billion, Moderna, a United States based Life Sciences organisation with 5600 employees and revenues of $6.75 billion and many others.
Contact us if you need a completed and verified list of companies using Veeva PromoMats, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Veeva PromoMats customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Boehringer Ingelheim | Life Sciences | 54500 | $28.9B | Germany | Veeva Systems | Veeva PromoMats | Digital Asset Management | 2021 | n/a |
In 2021, Boehringer Ingelheim implemented Veeva Vault PromoMats as part of its commercial and digital engagement stack, using the application as its Digital Asset Management platform to create compliant promotional content for field teams. Veeva PromoMats supports omnichannel interactions with healthcare professionals across regions and is positioned to manage regulated promotional assets within the wider commercial technology footprint.
The implementation centers on core Digital Asset Management capabilities and formalized Medical Legal Regulatory workflows, with configuration to handle centralized asset storage, version control, metadata tagging, approval routing, and content publishing for multichannel distribution. Veeva PromoMats was configured to govern content lifecycle from creation through MLR review and approval, embedding compliance checks into publishing pipelines.
Vault PromoMats is deployed alongside other Veeva solutions, including Veeva CRM Engage Meeting, to enable distribution of approved assets to commercial teams and field representatives and to orchestrate omnichannel engagement with HCPs. Operational scope emphasizes commercial functions and regional field organizations, with role based access controls and audit trails applied at the MLR stage to enforce review and publication governance.
Governance practices focus on MLR workflow configuration, auditability, and controlled publishing permissions to ensure regulatory compliance during content creation and dissemination. The deployment reflects a centralized, compliance oriented approach to promotional content management within Boehringer Ingelheim’s commercial operations.
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Bristol Myers Squibb | Life Sciences | 34100 | $48.3B | United States | Veeva Systems | Veeva PromoMats | Digital Asset Management | 2020 | n/a |
In 2020, Bristol Myers Squibb implemented Veeva PromoMats as a Digital Asset Management solution to automate packaging of promotional materials and to produce submission-ready eCTD forms. The initial deployment targeted commercial and medical-legal-regulatory workflows in the United States, aligning content creation and review processes to accelerate compliant content to market.
The implementation of Veeva Vault PromoMats focused on asset lifecycle management, automated packaging and eCTD generation, and structured MLR review workflows. Configuration work emphasized version control, controlled content packaging for regulatory submission, and automation of routine handoffs between marketing and regulatory reviewers to reduce manual effort.
PromoMats was integrated with other Veeva commercial solutions to create a connected content supply chain, enabling handoff of reviewed promotional assets into downstream promotional operations. Operational coverage centered on commercial and MLR teams within the United States, with the system serving as the central repository for regulated promotional content and submission-ready deliverables.
Governance changes accompanied the rollout, standardizing approval gates and packaging policies to support consistent regulatory readiness. The engagement explicitly aimed to reduce manual packaging time and improve regulatory readiness for Bristol Myers Squibb.
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Moderna | Life Sciences | 5600 | $6.8B | United States | Veeva Systems | Veeva PromoMats | Digital Asset Management | 2025 | n/a |
In 2025, Moderna implemented Veeva PromoMats as its Digital Asset Management platform to transform medical, legal, and regulatory review workflows and accelerate compliant content approvals across global commercial operations. Moderna is a publicized early customer for Veeva AI for PromoMats, positioning Veeva PromoMats and its AI agents at the center of MLR review orchestration for the company’s commercial content lifecycle.
The implementation explicitly leveraged the Veeva AI for PromoMats module to introduce AI-assisted review capabilities into the Digital Asset Management environment, embedding AI agents to support review assignment, content quality checks, and approval gating. Configuration work focused on MLR workflow orchestration, version control and audit trail enforcement, and templates for standardized approval steps to align medical, legal, and regulatory reviewers on a single content platform.
Operational coverage extended across Moderna’s medical, legal, regulatory, and commercial teams with PromoMats serving as the centralized repository and approval engine for promotional and commercial content. Governance changes included formalizing MLR review paths within PromoMats, enforcing compliance controls and auditability within the Digital Asset Management process, and using Veeva AI agents to reduce manual review cycles. The customer story highlights faster approvals and improved content quality as explicit outcomes of the Veeva PromoMats deployment.
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Buyer Intent: Companies Evaluating Veeva PromoMats
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