List of Visualfabriq Revenue Mangement Customers
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Since 2010, our global team of researchers has been studying Visualfabriq Revenue Mangement customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Visualfabriq Revenue Mangement for Revenue Cycle Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Visualfabriq Revenue Mangement for Revenue Cycle Management include: Reckitt Benckiser, a United Kingdom based Consumer Packaged Goods organisation with 37900 employees and revenues of $19.45 billion, Heineken Netherlands, a Netherlands based Consumer Packaged Goods organisation with 4000 employees and revenues of $1.10 billion, Perfetti Van Melle Netherlands, a Netherlands based Consumer Packaged Goods organisation with 400 employees and revenues of $150.0 million and many others.
Contact us if you need a completed and verified list of companies using Visualfabriq Revenue Mangement, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Visualfabriq Revenue Mangement customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Heineken Netherlands | Consumer Packaged Goods | 4000 | $1.1B | Netherlands | Visualfabriq | Visualfabriq Revenue Mangement | Revenue Cycle Management | 2023 | n/a |
In 2023, Heineken Netherlands implemented Visualfabriq Revenue Mangement within its Revenue Cycle Management capabilities. The deployment concentrated on trade promotion forecasting and demand forecasting across Heineken Netherlands, targeting commercial planning and trade promotion teams for improved promotional decision making.
Visualfabriq Revenue Mangement was configured to run AI prediction models for trade promotion and demand forecasting, embedding forecast generation and scenario evaluation into existing promotional planning workflows. The implementation emphasized automated prediction outputs that feed commercial planning cycles, enabling planners to compare AI-driven forecasts against manual estimates and plan promotions with scenario-based inputs.
The rollout focused on operationalizing AI predictions for commercial decision making in the Netherlands, with adoption by trade promotion and demand planning functions. Heineken Netherlands reported that Visualfabriq's AI prediction models produced better-than-manual predictions and contributed to improved profitability for promotional planning, shifting governance toward model-informed promotion planning and repeatable forecasting processes.
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Perfetti Van Melle Netherlands | Consumer Packaged Goods | 400 | $150M | Netherlands | Visualfabriq | Visualfabriq Revenue Mangement | Revenue Cycle Management | 2023 | n/a |
In 2023 Perfetti Van Melle Netherlands implemented Visualfabriq Revenue Mangement as a Revenue Cycle Management solution to centralize trade promotion management for the Benelux and Netherlands commercial organization. The deployment targeted the commercial team and retailer collaboration workflows, positioning Visualfabriq Revenue Mangement to support promotion planning and execution across the companys trade promotion calendar.
The implementation emphasized trade promotion management capabilities including promotion scenario planning and modeling, promotion creation and execution tracking, and promotion effectiveness analytics. Visualfabriq Revenue Mangement was used to enable the commercial team to construct win win promotional scenarios with retailers and to operationalize actionable commercial insights during promotion design and post event review.
Operational coverage was focused on the Benelux and Netherlands region and centered on commercial operations and category management functions. The project restructured promotion planning and approval workflows to align commercial decision making with promotion performance signals, embedding analytics into routine promotional governance and planning cycles.
Reported outcomes from the initiative included improved promotion effectiveness and more actionable commercial insights for retailer negotiations and campaign refinement. The workstream concentrated on increasing trade promotion efficiency and effectiveness without disclosing cost or scale metrics.
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Reckitt Benckiser | Consumer Packaged Goods | 37900 | $19.4B | United Kingdom | Visualfabriq | Visualfabriq Revenue Mangement | Revenue Cycle Management | 2023 | n/a |
In 2023, Reckitt Benckiser deployed Visualfabriq Revenue Mangement as part of its Revenue Cycle Management capability to centralize claims and accrual workflows. The initiative focused on finance and claims processes across Reckitt's UK and global operations, targeting tighter alignment between sales and finance.
Reckitt implemented Visualfabriq Revenue Mangement using the Visualfabriq Claims module to automate matching, validation, and accrual calculation steps. The implementation configured claims intake, rule-based validation, exception handling, and accrual posting orchestration to reduce manual reconciliation and improve accrual accuracy.
The Claims module was integrated with Reckitt's SAP landscape to exchange transactional claims data and accrual records, enabling synchronization of finance master data and accounting touchpoints. Integration points were designed to maintain a single source of truth for claim statuses, supporting downstream financial reporting and sales dispute resolution workflows.
Governance changes accompanied the technical rollout, with standardized validation rules and a structured approval workflow to increase transparency between sales and finance. The project reduced manual effort and improved transparency between sales and finance while strengthening matching, validation, and accrual accuracy through the Visualfabriq Claims module.
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