List of Votigo Platform Customers
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Since 2010, our global team of researchers has been studying Votigo Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Votigo Platform for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Votigo Platform for Marketing Automation include: Chipotle Mexican Grill, a United States based Retail organisation with 130504 employees and revenues of $11.31 billion, M&M's Canada, a Canada based Consumer Packaged Goods organisation with 2000 employees and revenues of $700.0 million, AccuWeather, a United States based Media organisation with 500 employees and revenues of $100.0 million and many others.
Contact us if you need a completed and verified list of companies using Votigo Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Votigo Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AccuWeather | Media | 500 | $100M | United States | Votigo | Votigo Platform | Marketing Automation | 2015 | n/a |
In 2015, AccuWeather deployed the Votigo Platform as a Marketing Automation solution to run a social-first instant-win sweepstakes and a user-generated content photo gallery. The initiative operated in the United States under the marketing and CRM function, running for 25 days from November to December 2015 with published promotion rules governing eligibility and prize fulfillment. Implementation focused on front-end social engagement workflows and entry capture, leveraging Votigo Platform capabilities for instant-win mechanics and UGC moderation.
The Votigo Platform implementation encompassed an instant-win sweepstakes module and a UGC photo gallery module, configured to collect entrant submissions and display curated photos while enforcing the published promotion rules. The campaign collected 305,389 entries and generated approximately 300,942 page views, outcomes that were measured against social reach and app and website visit metrics to assess engagement. Operational governance included a time-bound rollout and rules-based campaign management within marketing/CRM, with analytics instrumentation to track entries, page views, and social distribution.
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Chipotle Mexican Grill | Retail | 130504 | $11.3B | United States | Votigo | Votigo Platform | Marketing Automation | 2011 | n/a |
In 2011, Chipotle Mexican Grill deployed the Votigo Platform to run the Wrap What You Love anniversary promotion, leveraging Marketing Automation capabilities to manage an integrated user generated content campaign. The engagement was designed to combine branded content and interactive mechanics to drive fan participation and support charitable donations.
Votigo built a custom microsite and a 'Goldify' photo tool and configured a UGC photo contest as part of the Votigo Platform implementation. The scope included full service hosting, content moderation, and prize management, with platform modules aligned to contest lifecycle management, submission handling, and audience voting.
The 30 day promotion ran in the United States under marketing and CRM operational ownership and generated 1.23M unique visitors, 1,349 photo submissions and 96,000 votes as reported in the case study. Operational responsibilities covered hosting, moderation and prize fulfillment, and the campaign tied fan engagement mechanics to charitable donation workflows.
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M&M's Canada | Consumer Packaged Goods | 2000 | $700M | Canada | Votigo | Votigo Platform | Marketing Automation | 2014 | n/a |
In 2014, M&M's Canada implemented the Votigo Platform to centralize social marketing and campaign execution. The deployment leveraged Votigo's centralized social marketing suite within the Marketing Automation category to run seasonal sweepstakes, downloadable engagement assets, and promotion programs supporting marketing and CRM activities in Canada. Modules implemented included promotions, UGC, and sweepstakes along with campaign template management and entry capture workflows, enabling frequent targeted campaigns such as "We're Hiring M&M's Spokes Candies". The Votigo Platform was used to orchestrate creative templates, promotion rules, and audience entry workflows across social channels.
Operational responsibility sat with M&M's Canada marketing and CRM teams, who used the platform to maintain brand control while running recurring and targeted promotions. Governance emphasized centralized campaign and template control to preserve brand standards while enabling regular campaign launches. The implementation delivered measurable fan acquisition and template downloads as reported in the case study, and supported ongoing audience growth through recurring targeted campaigns.
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