List of Vpon Data Management Customers
Since 2010, our global team of researchers has been studying Vpon Data Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Vpon Data Management for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Vpon Data Management for Data Management Platform include: Big C, a Thailand based Retail organisation with 23000 employees and revenues of $6.50 billion, China Times, a Taiwan based Media organisation with 300 employees and revenues of $30.0 million, Osaka Convention & Tourism Bureau Japan, a Japan based Non Profit organisation with 60 employees and revenues of $10.0 million and many others.
Contact us if you need a completed and verified list of companies using Vpon Data Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Vpon Data Management customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Big C | Retail | 23000 | $6.5B | Thailand | Vpon | Vpon Data Management | Data Management Platform | 2024 | n/a |
In 2024, Big C deployed Vpon Data Management as a Data Management Platform to support O2O marketing and a travel data dashboard focused on Chinese and international tourists. The engagement announced November 7, 2024 positioned Vpon as Big C's global tourist activation consultant, targeting in-store conversion through traveler-focused audience activation.
The implementation of Vpon Data Management emphasized DMP capabilities, including traveler data ingestion, audience segmentation, identity resolution for tourist profiles, and a travel data dashboard for operational insight. Configuration work concentrated on profiling Chinese tourists and international visitors, enabling audience activation workflows and localized content strategies within the Data Management Platform.
Operational coverage centered on marketing-led O2O campaigns and localized social and WeChat strategies, with the travel data dashboard supplying insights to marketing and store operations for in-store conversion efforts. Governance included campaign orchestration and data-driven audience targeting processes managed by Big C's marketing organization, while vendor-supplied DMP modules were used to centralize traveler intelligence and support ongoing localization for the China market entry.
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China Times | Media | 300 | $30M | Taiwan | Vpon | Vpon Data Management | Data Management Platform | 2019 | n/a |
In 2019, China Times engaged Vpon Data Management to deploy a Data Management Platform across its Taiwan media and publishing operations. Vpon partnered with Want Media, a China Times Media Group subsidiary, to provide big data processing, audience segment analysis and audience engagement capabilities tailored to the media business.
The engagement centered on DMP and data management modules that consolidated audience identifiers, normalized behavioral and subscription signals, and constructed persistent audience segments for activation. Configuration work emphasized data ingestion pipelines, segmentation logic, and audience activation workflows consistent with Data Management Platform functional patterns.
Operational coverage focused on China Times properties through Want Media, supporting marketing and revenue teams with audience intelligence and engagement paths. Integrations were realized through Vpon’s processing and segmentation services to feed audience analytics and enable targeted engagement across editorial and advertising functions.
Governance and process shifts included establishing centralized audience taxonomies and segment governance to align editorial, advertising and revenue operations. The 2019 engagement explicitly focused on unifying audience data and enabling data driven transformation for marketing and revenue growth, with Vpon Data Management positioned to centralize audience profiles and drive audience monetization workflows.
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Osaka Convention & Tourism Bureau Japan | Non Profit | 60 | $10M | Japan | Vpon | Vpon Data Management | Data Management Platform | 2018 | n/a |
In 2018, Osaka Convention & Tourism Bureau Japan implemented Vpon Data Management, a Data Management Platform designed to consolidate online, offline and third party travel data to support tourism policy planning and marketing in Japan. The project began in 2018 to accelerate smart tourism digitalization and to provision analytical dashboards for both policy and promotion planning across the bureau.
Vpon Data Management was delivered as a composable customer data platform and DMP, configured to centralize data ingestion, identity resolution and audience segmentation together with analytical reporting capabilities. Functional modules emphasized unified data modeling, dashboarding for policy use cases, and the composable CDP patterns Vpon describes for combining disparate travel data sources.
Integrations tied web and digital channel signals, offline visitation and operational records, and third party travel datasets into a single analytical layer, enabling marketing teams and policy planners to access consolidated dashboards. Governance focused on data consolidation and workflow alignment for tourism policy planning and promotional activity, with the platform explicitly used to deliver the analytical dashboards required for planning and marketing decisions.
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