List of Weborama Data Management Platform Customers
Since 2010, our global team of researchers has been studying Weborama Data Management Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Weborama Data Management Platform for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Weborama Data Management Platform for Data Management Platform include: La Redoute France, a France based Retail organisation with 1500 employees and revenues of $781.0 million, UAZ Russia, a Russia based Automotive organisation with 10000 employees and revenues of $450.0 million, SNCF Connect, a France based Transportation organisation with 200 employees and revenues of $314.0 million and many others.
Contact us if you need a completed and verified list of companies using Weborama Data Management Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Weborama Data Management Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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La Redoute France | Retail | 1500 | $781M | France | Weborama | Weborama Data Management Platform | Data Management Platform | 2014 | n/a |
In 2014, La Redoute France implemented Weborama Data Management Platform to centralize customer and prospect data and to enable audience segmentation, lookalike targeting and email retargeting for marketing and CRM in France. La Redoute France deployed Weborama Data Management Platform as Weborama's Audience Manager DMP to consolidate identifiers and segment definitions for cross-channel activation, aligning the application with the retailer's marketing and CRM business functions.
The implementation focused on core Data Management Platform capabilities, including data ingestion and unification, audience stitching and identity resolution, deterministic and probabilistic segment creation, lookalike modeling and segment export for activation. Functional modules put into use supported audience segmentation, email retargeting workflows and on-site merchandising personalization, enabling segment synchronization with media and email channels.
Deployment began with a six month pilot in 2014 with a full roll-out planned in 2015, scoped to marketing and CRM teams operating in France. The pilot included measurement of campaign performance and personalization outcomes, and the rollout delivered measured improvements in marketing performance and personalization across media, email and on-site merchandising.
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SNCF Connect | Transportation | 200 | $314M | France | Weborama | Weborama Data Management Platform | Data Management Platform | 2022 | n/a |
In 2022, SNCF Connect implemented the Weborama Data Management Platform to centralize CRM, sales and advertising data and to support marketing and CRM measurement in France. The Weborama Data Management Platform served as a centralized customer data hub, enabling audience unification and incremental measurement for the Toussaint 2022 display campaign while aligning data flows with marketing and CRM operations.
The implementation emphasized customer profile unification, audience segmentation and incrementality analytics as core capabilities of the Data Management Platform. The incremental study executed through the Weborama Data Management Platform measured a 90% incremental increase in revenue, a 53% ROAS uplift and a 19% increase in site traffic, and it identified 40 high value CRM segments for future personalization, outcomes that were used to shape segmentation and personalization workflows within SNCF Connect marketing and CRM teams.
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UAZ Russia | Automotive | 10000 | $450M | Russia | Weborama | Weborama Data Management Platform | Data Management Platform | 2017 | Global Vision |
In 2017, UAZ Russia implemented the Weborama Data Management Platform to centralize audience analytics and campaign tracking for its marketing and advertising teams. The deployment used Weborama Audience Manager WAM and Weborama Campaign Management WCM as the core components within the Data Management Platform, configured to analyze audience behavior, build segmented targeting and manage ad campaign tracking across digital channels.
The implementation emphasized functional modules for audience analytics, deterministic and probabilistic segmentation, targeting rule orchestration, and campaign measurement workflows. Weborama Audience Manager WAM delivered audience building and segmentation capabilities while Weborama Campaign Management WCM handled campaign tagging and tracking orchestration, with data collection and taxonomy alignment designed to feed the Data Management Platform for unified audience activation.
A large pilot was launched in October 2017 with the agency Global Vision to validate targeting logic and campaign measurement across digital channels, and to establish governance for audience taxonomies and campaign tracking processes. Operational scope focused on UAZ marketing and advertising functions, with the pilot serving as the control environment for rollout decisions and workflow standardization across digital campaign teams.
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