List of willow Platform Customers
De Pinte, 9840,
Belgium
Since 2010, our global team of researchers has been studying willow Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased willow Platform for Social Media Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using willow Platform for Social Media Management include: Itineris, a Belgium based Professional Services organisation with 450 employees and revenues of $95.0 million, Altro Vastgoedgroep, a Belgium based Construction and Real Estate organisation with 200 employees and revenues of $50.0 million, Axis Group Belgium, a Belgium based Professional Services organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using willow Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Altro Vastgoedgroep | Construction and Real Estate | 200 | $50M | Belgium | willow | willow Platform | Social Media Management | 2024 | n/a |
In 2024 Altro Vastgoedgroep deployed the willow Platform to centralize multi-brand social media management. The willow Platform was implemented as a Social Media Management solution to consolidate content planning, publishing and reporting across the companys brands and channels.
The implementation emphasized standardized content calendars and shared dashboards, with the willow Platform configured to support multi-account scheduling, centralized analytics and role based publishing workflows. Configuration work focused on templated calendars and unified reporting schemas to ensure consistent cross-brand content operations.
Operational coverage included regional offices in Belgium and primarily impacted marketing and communications teams, consolidating Facebook, Instagram and LinkedIn into a single operational console. Day to day use centered on coordinated content approval processes, calendar-driven publishing and centralized performance dashboards.
Altro Vastgoedgroep participated in a one year coaching programme to standardize content calendars and dashboards across regional offices from May 2024 to April 2025. The programme and willow Platform deployment delivered approximately 390,356 impressions, a 67 percent increase, and a 75.8 percent increase in interactions across Facebook, Instagram and LinkedIn.
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Axis Group Belgium | Professional Services | 10 | $1M | Belgium | willow | willow Platform | Social Media Management | 2019 | n/a |
In 2019 Axis Group Belgium deployed the willow Platform to standardize social media and employer-branding workflows for HR and recruitment, using the Social Media Management application to centralize content and employee-driven publishing. The willow Platform implementation connected 19 employee profiles and used scheduling and employee advocacy features to activate staff as part of a coordinated employer-branding program, supporting LinkedIn as a primary channel.
Deployment emphasized profile onboarding, scheduled publishing workflows, and employee advocacy activation to ensure consistent messaging from recruitment teams. Operational scope covered HR and recruitment functions, and governance focused on coordinated scheduling and content approval processes, which supported a major rise in LinkedIn followers and large increases in impressions and engagement as reported in the Axis Group case notes.
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Itineris | Professional Services | 450 | $95M | Belgium | willow | willow Platform | Social Media Management | 2025 | n/a |
In 2025, Itineris deployed the willow Platform as its Social Media Management solution to formalize employer branding and employee advocacy across Belgium and the Benelux region. The engagement combined Willow’s SaaS platform with ongoing coaching to establish a structured social media strategy and an employee advocacy program. The project emphasized sustained capability building rather than a one time implementation.
The willow Platform was configured to support core Social Media Management workflows, including editorial planning, post scheduling, and analytics reporting. Itineris used the platform’s planning and scheduling features to standardize content calendars and publishing queues, and it leveraged willow Platform analytics to track audience growth and engagement trends. Employee advocacy controls and content approval workflows were incorporated to align communications with employer brand objectives.
Operational ownership spanned People, Communications, and Marketing functions, with rollout focused on Belgium and the broader Benelux region. Training and coaching were delivered alongside the SaaS deployment to drive adoption of the willow Platform and to operationalize advocacy guidelines and posting cadence. Day to day users included content creators, HR communicators, and internal champions who managed advocacy participation.
Governance was formalized through editorial roles, approval gates, and scheduled coaching checkpoints during the year long engagement. Over the course of the year Itineris reported approximately 48% LinkedIn audience growth and substantial increases in impressions and engagements while using willow Platform planning, scheduling and analytics features. These outcomes were documented using the willow Platform analytics dashboards and served as the basis for ongoing content and advocacy refinements.
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