List of Xeno Next-Gen CRM Customers
Delhi, 110020,
India
Since 2010, our global team of researchers has been studying Xeno Next-Gen CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Xeno Next-Gen CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Xeno Next-Gen CRM for CRM include: Bestseller India, a India based Retail organisation with 3000 employees and revenues of $180.0 million, Kaya, a India based Consumer Packaged Goods organisation with 591 employees and revenues of $44.3 million, Taco Bell India, a India based Leisure and Hospitality organisation with 1300 employees and revenues of $40.0 million and many others.
Contact us if you need a completed and verified list of companies using Xeno Next-Gen CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Xeno Next-Gen CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bestseller India | Retail | 3000 | $180M | India | Xeno Software | Xeno Next-Gen CRM | CRM | 2020 | n/a |
In 2020 Bestseller India implemented Xeno Next-Gen CRM, deploying a CRM to extend personalization across digital touchpoints and to elevate campaign performance for its retail operations in India. The implementation targeted omnichannel personalization and engagement programs, with a clear business focus on improving digital campaign ROI versus SMS and optimizing ad spend efficiency.
Xeno Next-Gen CRM was configured to support audience unification and automated campaign orchestration, with inferred adoption of customer data platform capabilities and AI-driven segmentation to drive personalized experiences. The implementation emphasized campaign orchestration and a personalization engine within the CRM to sequence messages, build segmented audiences, and manage engagement programs at scale.
Operationally the rollout connected digital channels and SMS channel workflows to a central orchestration layer, enabling marketing and digital commerce teams to coordinate execution and measurement under a single CRM platform. Governance changes included centralized audience and campaign controls, and the engagement programs produced explicit outcomes reported by the customer, delivering a 40% uplift on digital over SMS and achieving a 10x return on ad spend in the engagement programs using Xeno Next-Gen CRM.
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Kaya | Consumer Packaged Goods | 591 | $44M | India | Xeno Software | Xeno Next-Gen CRM | CRM | 2020 | n/a |
In 2020, Kaya implemented Xeno Next-Gen CRM to support a focused customer reactivation and retention program. The Xeno Next-Gen CRM served as the CRM platform for segmentation-driven outreach designed to recover revenue from closed clinics in India.
The implementation prioritized audience segmentation and omnichannel campaign capabilities, configuring campaign orchestration to run highly personalized reactivation messages. Segmentation logic categorized customers by clinic status and recency, while campaign modules executed targeted messaging sequences across SMS, Facebook, Instagram, and WhatsApp, enabling personalized content and timing per segment.
Integrations were built to connect the Xeno Next-Gen CRM to channel endpoints for SMS delivery and to Facebook, Instagram, and WhatsApp channels for social and messaging outreach. Operational coverage centered on closed clinics across Kaya’s India footprint, with the CRM workflow supporting marketing and retention teams to coordinate outreach, track engagement, and manage customer status updates.
Governance included segmentation-driven campaign approval and performance monitoring workflows to control message cadence and audience selection. The program delivered concrete outcomes, reporting a 51% increase in average weekly revenue and a 27% uplift in revenue attributed to closed clinic customers, demonstrating the CRM use case for customer reactivation and revenue recovery.
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Taco Bell India | Leisure and Hospitality | 1300 | $40M | India | Xeno Software | Xeno Next-Gen CRM | CRM | 2023 | n/a |
In 2023, Taco Bell India deployed Xeno Next-Gen CRM to run AI-driven segmentation and personalized omnichannel campaigns for the 'Best of Bell' menu launch. Xeno Next-Gen CRM, classified under CRM, was used to centralize customer engagement and campaign orchestration across digital and in-store touchpoints in India, aligning marketing efforts to the product launch timeline. The deployment targeted campaign personalization and audience segmentation to support marketing-led acquisition and retention objectives.
The implementation included AI-driven segmentation and marketing automation modules to build dynamic segments, trigger omnichannel journeys, and personalize offers at scale, leveraging Xeno Next-Gen CRM's segmentation and campaign orchestration capabilities. Workflows were configured for campaign audience selection, message personalization, and automated delivery sequencing, with real-time segment refresh to enable rapid iteration during the launch. The configuration emphasized campaign-centric data models and rule-based segmentation to maintain consistency across personalized experiences.
Operational scope focused on Taco Bell India marketing and customer engagement teams during the launch, with governance structured around campaign approval workflows and segmentation rules to control personalization logic. The Best of Bell campaign executed through Xeno Next-Gen CRM delivered an 88x ROI and approximately 6x higher conversions versus blanket campaigns, outcomes reported by the vendor that indicate the application was driving measurable lift from AI-driven segmentation and marketing automation.
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