List of Xoxoday Plum Customers
Bengaluru, 560102,
India
Since 2010, our global team of researchers has been studying Xoxoday Plum customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Xoxoday Plum for Employee Recognition and Rewards Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Xoxoday Plum for Employee Recognition and Rewards Management include: Colgate-Palmolive, a United States based Consumer Packaged Goods organisation with 34000 employees and revenues of $20.10 billion, Samco Securities India, a India based Banking and Financial Services organisation with 500 employees and revenues of $150.0 million, Xero UK, a United Kingdom based Professional Services organisation with 169 employees and revenues of $41.1 million and many others.
Contact us if you need a completed and verified list of companies using Xoxoday Plum, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Xoxoday Plum customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Colgate-Palmolive | Consumer Packaged Goods | 34000 | $20.1B | United States | Xoxoday | Xoxoday Plum | Employee Recognition and Rewards Management | 2022 | n/a |
In 2022 Colgate-Palmolive implemented Xoxoday Plum in an Employee Recognition and Rewards Management role, replacing SAP SuccessFactors Reward and Recognition. The deployment was led by Colgate's Event Management team and scoped to support employee felicitations, bulk voucher procurement, and redemption workflows across internal colleague rewards programs.
Xoxoday Plum was configured to support bulk coupon purchasing and voucher denomination management, with customizable reward options and an interface used by event coordinators for distribution. The application provided bulk email distribution for vouchers, redemption tracking and status follow-up, and coupon management capabilities consistent with Employee Recognition and Rewards Management functional workflows.
Operationally the implementation centered on event and recognition use cases, automating manual weekly follow-up tasks through the platform's bulk email send functionality which reduced manual tracking of coupon redeem and usage status. User feedback collected during the engagement highlighted a usable interface and streamlined bulk purchasing, while noting limited restaurant merchant variety and a desire for more denomination options as areas for improvement.
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Samco Securities India | Banking and Financial Services | 500 | $150M | India | Xoxoday | Xoxoday Plum | Employee Recognition and Rewards Management | 2024 | n/a |
In 2024, Samco Securities India implemented Xoxoday Plum to automate and rework its customer referral rewards program in India under the Employee Recognition and Rewards Management category. The deployment focused on marketing and consumer promotions workflows and was completed within one month.
Xoxoday Plum was configured to issue reward links through API based distribution and to enforce fraud detection rules within the referral lifecycle. The implementation included voucher lifecycle management to eliminate voucher wastage and program controls aligned to referral incentive policies. Configuration leveraged rewards cataloging, campaign setup, and automated redemption flows consistent with Employee Recognition and Rewards Management platforms.
Reward links were integrated into the customer referral workflow and marketing channels via API, enabling programmatic issuance and tracking of incentives. Operational coverage centered on Samco's marketing and promotions teams across India, with governance controls applied to ensure SEBI compliant referral incentives.
The Xoxoday Plum deployment produced reported outcomes including a reduction in cost per lead by 51.3%, ARPU growth of 107.5%, elimination of voucher wastage, and ensured SEBI compliance for referral incentives. Centralizing reward issuance and fraud controls shortened time to value for the referral program and standardized incentive workflows.
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Xero UK | Professional Services | 169 | $41M | United Kingdom | Xoxoday | Xoxoday Plum | Employee Recognition and Rewards Management | 2021 | n/a |
In 2021, Xero UK implemented Xoxoday Plum as an Employee Recognition and Rewards Management application to automate referral rewards and customer acquisition campaigns across its UK marketing operations. The deployment focused on programmatic reward orchestration to drive acquisition through incentivized referral flows. Xoxoday Plum was configured to issue reward links and to route fulfillment through the Plum marketplace, enabling campaign managers to provision and track individual rewards. Functional capabilities implemented included referral workflow automation, campaign-level reward rules, and marketplace-based redemption orchestration. The solution was embedded into marketing and CRM campaign workflows within the UK marketing organization, aligning reward issuance with lead conversion paths and customer acquisition touchpoints. Operational coverage centered on marketing and CRM use cases rather than enterprise-wide HR recognition programs. The four month campaign delivered about 1,900 rewards and produced an approximately 25% increase in conversion rates, with a reported approximately 60% uplift in ROI on marketing spend. Reward links and marketplace fulfillment were central to tracking and redemption governance during the rollout.
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