List of Zalster Marketing Automation Customers
Goeteborg, 41112,
Sweden
Since 2010, our global team of researchers has been studying Zalster Marketing Automation customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Zalster Marketing Automation for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Zalster Marketing Automation for Marketing Analytics include: Kindred, a Malta based Leisure and Hospitality organisation with 2086 employees and revenues of $1.56 billion, Didriksons Regnklader, a Sweden based Distribution organisation with 20 employees and revenues of $42.0 million, Homeroom Sweden, a Sweden based Retail organisation with 10 employees and revenues of $2.0 million, Lyko Group, a Sweden based Professional Services organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Zalster Marketing Automation, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Zalster Marketing Automation customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Didriksons Regnklader | Distribution | 20 | $42M | Sweden | Zalster | Zalster Marketing Automation | Marketing Analytics | 2019 | n/a |
In 2019, Didriksons Regnklader deployed Zalster Marketing Automation to automate social paid advertising across Nordic and EMEA markets. Zalster Marketing Automation, classified as Marketing Analytics, was adopted to reduce manual optimisation and to build more in house marketing knowledge within the marketing function. The implementation emphasized machine learning driven ad automation to operationalize campaign optimization and paid social workflows.
Functional usage concentrated on automated campaign optimization, bid and budget adjustments, and surfacing performance insights so that routine optimisation tasks moved into automated workflows while marketing staff maintained strategic oversight. Operational scope covered the marketing team and paid media activities across Nordic and EMEA, tying campaign orchestration to reporting and optimization processes. According to vendor testimonials the engagement saved time and improved results through machine learning driven ad automation.
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Homeroom Sweden | Retail | 10 | $2M | Sweden | Zalster | Zalster Marketing Automation | Marketing Analytics | 2018 | n/a |
In 2018, Homeroom Sweden engaged Zalster to deploy Zalster Marketing Automation for Marketing Analytics across paid-social and e-commerce channels in the Nordics. The work was executed as part of an EMEA engagement running from September 2018 to September 2019, supporting Homeroom's retail campaign activity across the region.
Zalster Marketing Automation was configured to implement full-funnel Facebook campaign structures, combining upper-funnel audience building with mid- and lower-funnel conversion tactics. Implemented capabilities included automated bid management, dynamic budget allocation, and auto-boost automation to scale performing ads, with campaign orchestration focused on paid-social and e-commerce performance.
Operationally the engagement centralized paid-social campaign workflows and shifted routine bid and budget decisions to algorithmic automation, creating a single programmatic control plane for Nordic markets. Per Zalster case material the EMEA engagement maintained ROAS while scaling spend and reported outcomes including approximately 2x conversion rate and about 6x return on ad spend during the engagement period.
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Kindred | Leisure and Hospitality | 2086 | $1.6B | Malta | Zalster | Zalster Marketing Automation | Marketing Analytics | 2018 | n/a |
In 2018, Kindred implemented Zalster Marketing Automation to strengthen its Marketing Analytics for paid social and digital channels. The deployment targeted global marketing operations across Europe, Australia, and the US, concentrating on campaign execution, optimisation, measurement, and integrated budgeting for acquisition programs.
Zalster Marketing Automation was configured to automate campaign setup and optimisation workflows, manage budget allocation and bid strategies, and support creative testing and audience segmentation consistent with Marketing Analytics best practices. The configuration emphasized an attribution-driven approach to measurement and a test-and-learn methodology for iterative creative and targeting experiments.
The implementation integrated an attribution model with Google to unify tracking and enable cross-channel performance measurement, aligning paid social reporting with broader analytics. Operational scope included the senior digital and social media team, collaboration with the global marketing organization to adapt campaigns to local markets, and centralized forecasting and budget determination for multi-channel initiatives. Training and process standardization were applied to team members to embed the new automation workflows into day-to-day campaign management.
Governance centered on structured mentoring, campaign governance, and a data-driven workflow for optimisation and measurement. Outcomes reported alongside the rollout included a 30% decrease in cost-per-lead, a 150% increase in engagement rate for tested assets, and a reported 45% month-over-month growth in paid social performance following the Zalster Marketing Automation implementation.
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Professional Services | 10 | $1M | Sweden | Zalster | Zalster Marketing Automation | Marketing Analytics | 2017 | n/a |
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