List of Zenvia Attraction Customers
Sao Paulo, 01310-300, SP,
Brazil
Since 2010, our global team of researchers has been studying Zenvia Attraction customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Zenvia Attraction for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Zenvia Attraction for Marketing Automation include: Mapfre Brazil, a Brazil based Insurance organisation with 3000 employees and revenues of $3.50 billion, Anima Education, a Brazil based Professional Services organisation with 3300 employees and revenues of $673.0 million, Avel Investimentos Brazil, a Brazil based Banking and Financial Services organisation with 550 employees and revenues of $3.0 million and many others.
Contact us if you need a completed and verified list of companies using Zenvia Attraction, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Zenvia Attraction customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Anima Education | Professional Services | 3300 | $673M | Brazil | Zenvia | Zenvia Attraction | Marketing Automation | 2023 | n/a |
In 2023, Anima Education deployed Zenvia Attraction as a Marketing Automation application to orchestrate enrollment-focused outreach across its Brazil operations. The deployment targeted marketing and admissions workflows with the explicit goals of boosting enrollment conversion, reducing abandonment, and cutting platform costs reported in the project case narrative.
Zenvia Attraction was configured to run automated multichannel journeys, supporting active message sendings and outbound campaign orchestration described as disparos ativos, together with chatbot interactions and defined human handoffs. The implementation combined journey automation for lead nurturing with chat automation for qualification, and explicit escalation paths to human agents to preserve conversion continuity.
Operational coverage centered on marketing and admissions teams in Brazil, where campaign orchestration and journey templates were used to standardize repeatable outreach and handoff governance. The program reported double digit conversion gains and lower abandonment, and it reduced platform costs according to the case description, with Zenvia Attraction serving as the central Marketing Automation platform for these functions.
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Avel Investimentos Brazil | Banking and Financial Services | 550 | $3M | Brazil | Zenvia | Zenvia Attraction | Marketing Automation | 2023 | n/a |
In 2023, Avel Investimentos Brazil implemented Zenvia Attraction to run mass, personalized WhatsApp campaigns and to centralize lead capture for downstream engagement. Zenvia Attraction, classified as Marketing Automation, was applied as a marketing automation and CRM use to support both acquisition and retention workflows within the firm.
The deployment configured campaign orchestration and personalization capabilities to deliver high-volume WhatsApp outreach while capturing qualified leads. Lead capture flows and campaign segmentation were instrumented to route contacts into Zenvia Conversion, enabling simultaneous multi-agent engagement and sustaining continuous contact handling across engagement windows.
Integration architecture centered on Zenvia Attraction feeding leads into Zenvia Conversion, creating a connected marketing to sales/agent engagement path. Operational coverage targeted marketing and sales engagement teams in Brazil, with the platform used to coordinate outbound messaging, lead routing, and agent-led conversion activities.
Governance focused on aligning campaign workflows with agent response processes so multiple agents could engage shared leads without handoff delays. Zenvia reports the implementation halved Avel Investimentos Brazil’s churn and helped capture larger monthly volumes for the firm, as described in the vendor case study.
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Mapfre Brazil | Insurance | 3000 | $3.5B | Brazil | Zenvia | Zenvia Attraction | Marketing Automation | 2023 | n/a |
In 2023, Mapfre Brazil implemented Zenvia Attraction as a Marketing Automation solution to digitize claims intake and assistance requests, aligning customer service and CRM automation workflows with multichannel messaging. The deployment emphasized WhatsApp as the primary outbound and inbound channel, with Zenvia Attraction used to orchestrate automated update journeys and multichannel chatbot interactions for initial case intake and status notifications.
The implementation configured multichannel chatbot capabilities and automated communication journeys, combining conversational bots for frontline handling with scripted outbound update sequences. Zenvia Attraction supported message templates, journey orchestration, and bot-to-human transfer logic so that cases could escalate from automated handling to live agents when needed, preserving conversational context during transfers.
Operational scope focused on claims and assistance functions within Mapfre Brazil, applying the solution across customer service and claims handling teams in Brazil. The work represented a customer service and CRM automation use of Zenvia Attraction, with configuration tuned to Brazilian messaging channels and regulatory expectations for customer communications.
Program governance centered on operationalizing automated journeys and defining transfer rules between bots and agents, while rollout prioritized inbound claims intake and outbound status updates. The case study reports measured reductions in time-to-open assistance and lower bot-to-human transfer rates, indicating improved handling efficiency through the Zenvia Attraction Marketing Automation deployment.
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