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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

List of Zenvia Attraction Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Anima Education Professional Services 3300 $673M Brazil Zenvia Zenvia Attraction Marketing Automation 2023 n/a
In 2023, Anima Education deployed Zenvia Attraction as a Marketing Automation application to orchestrate enrollment-focused outreach across its Brazil operations. The deployment targeted marketing and admissions workflows with the explicit goals of boosting enrollment conversion, reducing abandonment, and cutting platform costs reported in the project case narrative. Zenvia Attraction was configured to run automated multichannel journeys, supporting active message sendings and outbound campaign orchestration described as disparos ativos, together with chatbot interactions and defined human handoffs. The implementation combined journey automation for lead nurturing with chat automation for qualification, and explicit escalation paths to human agents to preserve conversion continuity. Operational coverage centered on marketing and admissions teams in Brazil, where campaign orchestration and journey templates were used to standardize repeatable outreach and handoff governance. The program reported double digit conversion gains and lower abandonment, and it reduced platform costs according to the case description, with Zenvia Attraction serving as the central Marketing Automation platform for these functions.
Avel Investimentos Brazil Banking and Financial Services 550 $3M Brazil Zenvia Zenvia Attraction Marketing Automation 2023 n/a
In 2023, Avel Investimentos Brazil implemented Zenvia Attraction to run mass, personalized WhatsApp campaigns and to centralize lead capture for downstream engagement. Zenvia Attraction, classified as Marketing Automation, was applied as a marketing automation and CRM use to support both acquisition and retention workflows within the firm. The deployment configured campaign orchestration and personalization capabilities to deliver high-volume WhatsApp outreach while capturing qualified leads. Lead capture flows and campaign segmentation were instrumented to route contacts into Zenvia Conversion, enabling simultaneous multi-agent engagement and sustaining continuous contact handling across engagement windows. Integration architecture centered on Zenvia Attraction feeding leads into Zenvia Conversion, creating a connected marketing to sales/agent engagement path. Operational coverage targeted marketing and sales engagement teams in Brazil, with the platform used to coordinate outbound messaging, lead routing, and agent-led conversion activities. Governance focused on aligning campaign workflows with agent response processes so multiple agents could engage shared leads without handoff delays. Zenvia reports the implementation halved Avel Investimentos Brazil’s churn and helped capture larger monthly volumes for the firm, as described in the vendor case study.
Mapfre Brazil Insurance 3000 $3.5B Brazil Zenvia Zenvia Attraction Marketing Automation 2023 n/a
In 2023, Mapfre Brazil implemented Zenvia Attraction as a Marketing Automation solution to digitize claims intake and assistance requests, aligning customer service and CRM automation workflows with multichannel messaging. The deployment emphasized WhatsApp as the primary outbound and inbound channel, with Zenvia Attraction used to orchestrate automated update journeys and multichannel chatbot interactions for initial case intake and status notifications. The implementation configured multichannel chatbot capabilities and automated communication journeys, combining conversational bots for frontline handling with scripted outbound update sequences. Zenvia Attraction supported message templates, journey orchestration, and bot-to-human transfer logic so that cases could escalate from automated handling to live agents when needed, preserving conversational context during transfers. Operational scope focused on claims and assistance functions within Mapfre Brazil, applying the solution across customer service and claims handling teams in Brazil. The work represented a customer service and CRM automation use of Zenvia Attraction, with configuration tuned to Brazilian messaging channels and regulatory expectations for customer communications. Program governance centered on operationalizing automated journeys and defining transfer rules between bots and agents, while rollout prioritized inbound claims intake and outbound status updates. The case study reports measured reductions in time-to-open assistance and lower bot-to-human transfer rates, indicating improved handling efficiency through the Zenvia Attraction Marketing Automation deployment.
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FAQ - APPS RUN THE WORLD Zenvia Attraction Coverage

Zenvia Attraction is a Marketing Automation solution from Zenvia.

Companies worldwide use Zenvia Attraction, from small firms to large enterprises across 21+ industries.

Organizations such as Mapfre Brazil, Anima Education and Avel Investimentos Brazil are recorded users of Zenvia Attraction for Marketing Automation.

Companies using Zenvia Attraction are most concentrated in Insurance, Professional Services and Banking and Financial Services, with adoption spanning over 21 industries.

Companies using Zenvia Attraction are most concentrated in Brazil, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Zenvia Attraction across Americas, EMEA, and APAC.

Companies using Zenvia Attraction range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 33.33%, large organizations with 1,001-10,000 employees - 66.67%, and global enterprises with 10,000+ employees - 0%.

Customers of Zenvia Attraction include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Zenvia Attraction customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.