List of Zywave Marketing Automation Customers
Milwaukee, 53226, WI,
United States
Since 2010, our global team of researchers has been studying Zywave Marketing Automation customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Zywave Marketing Automation for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Zywave Marketing Automation for Marketing Automation include: Brown & Brown Insurance, a United States based Insurance organisation with 16152 employees and revenues of $4.30 billion, Buursma Agency, a United States based Insurance organisation with 10 employees and revenues of $2.0 million, Roland Barrera Insurance, a United States based Insurance organisation with 10 employees and revenues of $2.0 million, Holloway Insurance Services United Kingdom, a United Kingdom based Insurance organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Zywave Marketing Automation, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Zywave Marketing Automation customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Brown & Brown Insurance | Insurance | 16152 | $4.3B | United States | Zywave | Zywave Marketing Automation | Marketing Automation | 2014 | n/a |
In 2014 Brown & Brown Insurance implemented Zywave Marketing Automation as a national marketing platform, aligning the company with the Marketing Automation category to support client acquisition and retention. The deployment was positioned as a companywide initiative with a national rollout of Zywave marketing and analytics tools to centralize campaign orchestration and reporting for marketing and sales functions.
Zywave Marketing Automation was configured to deliver core marketing automation capabilities including campaign management, lead nurturing workflows, audience segmentation, content distribution and analytics dashboards. The implementation emphasized automated campaign orchestration and marketing analytics to provide consistent messaging and measurable engagement across channels.
The Zywave deployment was integrated with multiple Salesforce instances that Brown & Brown manages, and the team explicitly handled CRM synchronization and lead handoff workflows between Zywave and Salesforce. Concurrent work included designing a national single instance deployment of Salesforce to reduce fragmentation, and the Zywave implementation was structured to operate alongside that CRM consolidation effort.
Operationally the program included ongoing activities to manage, advise, support and customize multiple Salesforce instances while leading the national deployment of Zywave marketing and analytics tools. Governance focused on centralizing marketing automation processes and standardizing campaign and analytics workflows, and the stated outcome of the initiative was to enable teammates to attract more clients and improve retention.
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Buursma Agency | Insurance | 10 | $2M | United States | Zywave | Zywave Marketing Automation | Marketing Automation | 2025 | n/a |
In 2025, Buursma Agency implemented Zywave Marketing Automation to accelerate employee benefits prospecting and improve client retention. The Holland Michigan based insurance agency, operating with 10 employees and $2,000,000 in revenue, configured Zywave Marketing Automation using Zywave’s Broker Briefcase Benefits Edition to support its benefits and HR outreach within the Marketing Automation category.
The implementation concentrated on automated email campaigns, branded stewardship reports, and HR-facing support workflows for employee benefits prospecting and retention. Configuration work included campaign templates, scheduled drip sequences, stewardship report generation, and prospecting playbooks that align communications with benefits enrollment and renewal cycles.
The solution was integrated into agency workflows within weeks and deployed to support sales and account management activities focused on employee benefits and HR processes. Governance centered on centralized campaign and report templates to ensure brand consistency and repeatable prospecting and retention workflows, and the Zywave case study reports clear ROI with measurable wins in new business and client retention.
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Holloway Insurance Services United Kingdom | Insurance | 10 | $1M | United Kingdom | Zywave | Zywave Marketing Automation | Marketing Automation | 2019 | n/a |
In 2019, Holloway Insurance Services United Kingdom implemented Zywave Marketing Automation using Zywave’s Broker Briefcase UK to run client campaigns and monitor email open and click rates. The Marketing Automation implementation emphasized campaign automation and email reporting capabilities, enabling scheduled client communications, open and click analytics, and programmatic campaign workflows appropriate for a 10-person brokerage in the United Kingdom.
Operational usage centered on functional modules for campaign orchestration, email reporting, and client engagement tracking within Zywave Marketing Automation. Governance and workflow alignment focused on standardizing campaign scheduling and reporting between marketing and client service activities, supporting marketing, client communications and retention functions across the Somerset, United Kingdom operation, and the case study attributes increased engagement, higher retention and significant agency growth to the campaign automation and email reporting capabilities.
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Roland Barrera Insurance | Insurance | 10 | $2M | United States | Zywave | Zywave Marketing Automation | Marketing Automation | 2013 | n/a |
In 2013, Roland Barrera Insurance implemented Zywave Marketing Automation to centralize employee benefits communications and outbound client outreach for its South Texas operations, using Marketing Automation to standardize campaign-driven engagement. The firm deployed Zywave Marketing Automation alongside Zywave Broker Briefcase Benefits and related Zywave tools to embed automated email marketing campaigns and structured benefits communications into its sales and client servicing workflows.
Configuration emphasized automated email campaign sequencing, benefits communication workflows, and template-driven distribution of plan information to employer clients, aligning marketing messaging with benefits enrollment cycles. Zywave Marketing Automation was used to run the automated email marketing campaigns and benefits communications described in the case study, and those campaigns produced rapid increases in lead activity and stronger client outreach as recorded by the firm.
Operational scope covered Roland Barrera Insurance’s employee benefits and marketing functions across its South Texas client base, with Broker Briefcase Benefits acting as the central content and benefits administration module. The case study documents a doubling of sales shortly after implementation and sustained revenue growth attributed to Zywave’s automated email campaigns, with governance focused on campaign scheduling, message consistency, and benefits communication cadence.
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Buyer Intent: Companies Evaluating Zywave Marketing Automation
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