Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight |
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NHS Blood and Transplant | Government | 5400 | $589M | United Kingdom | IBM | IBM Operational Decision Manager | Process Mining | 2016 | n/a |
In 2016, NHS Blood and Transplant in the United Kingdom deployed IBM Operational Decision Manager as a core component of a cloud-hosted organ allocation platform. The work aligns with Process Mining capabilities by combining process capture, orchestration, and decision automation to enable faster adjustments to allocation schemes.
The implementation used IBM Business Process Manager on Cloud for workflow orchestration, IBM Blueworks Live for process capture and optimization, and IBM Operational Decision Manager as the central rules engine. IBM Operational Decision Manager was configured to externalize allocation logic, support rapid rule changes, and drive decision automation within transplant allocation workflows.
Integrations centered on connecting Blueworks Live process models to BPM orchestration and feeding decision logic to the Operational Decision Manager on Cloud, creating a continuous loop of process discovery, model refinement, and executable rules. The platform supported organ allocation processes across NHS Blood and Transplant operations in the United Kingdom, focusing on clinical allocation decisioning and operational coordination between teams.
Governance and process restructuring relied on Blueworks Live for documented process capture and ODM for decision governance, enabling policy owners to update allocation criteria without code changes. Outcomes reported in the source include streamlined allocation changes and a projected increase of roughly fifty liver transplants annually.
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Avon Protection United Kingdom | Aerospace and Defense | 928 | $244M | United Kingdom | Sage | Sage Enterprise Intelligence | Analytics and BI | 2014 | Inixion |
In 2014, Avon Protection United Kingdom deployed Sage Enterprise Intelligence to centralize enterprise reporting and reporting workflows. The deployment used Sage Enterprise Intelligence in the Analytics and BI category together with Sage X3, delivered with implementation partner Inixion to consolidate finance, inventory and sales reporting across its UK and global operations and eliminate multiple fragmented reporting tools.
The implementation configured Sage Enterprise Intelligence and the SEI Excel add-in for scheduled financial reporting and dashboard distribution, establishing standardized report templates and automated refresh for finance and operational teams. Integrations were centered on Sage X3 as the transactional source for reporting into Sage Enterprise Intelligence, supporting consolidated finance and operations reporting across departments, and governance was adjusted to centralize reporting ownership and scheduling to reduce ad hoc spreadsheet reporting and improve visibility for finance and operations.
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Professional Services | 300 | $40M | United Kingdom | Sage | Sage Enterprise Intelligence | Analytics and BI | 2013 | CPiO |
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Oil, Gas and Chemicals | 55000 | $36.0B | United Kingdom | RPMGlobal | RPMGlobal MinVu | Analytics and BI | 2017 | n/a |
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Aerospace and Defense | 28343 | $5.7B | United Kingdom | IFS | IFS Reporting (formerly P2 Reporting) | Analytics and BI | 2003 | n/a |
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Professional Services | 12000 | $1.6B | United Kingdom | eazyBI | eazyBI | Analytics and BI | 2019 | Adaptavist |
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Banking and Financial Services | 50 | $15M | United Kingdom | ION Investment Group | ION Analytics RMS | Analytics and BI | 2025 | n/a |
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Automotive | 19000 | $4.4B | United Kingdom | Creactives | Creactives Spend Analysis | Analytics and BI | 2019 | n/a |
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Healthcare | 13000 | $761M | United Kingdom | Fathom | Fathom Analytics | Analytics and BI | 2024 | n/a |
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Professional Services | 61 | $15M | United Kingdom | Dreamdata | Dreamdata Revenue Analytics | Analytics and BI | 2025 | n/a |
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