Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight |
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Llangollen Railway United Kingdom | Leisure and Hospitality | 20 | $2M | United Kingdom | Statsig | Statsig Platform | Analytics and BI | 2025 | n/a |
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Hertfordshire Constabulary | Government | 4045 | $600M | United Kingdom | MHR (formerly MidlandHR) | MHR iTrent People Analytics | Analytics and BI | 2018 | n/a |
In 2018 Hertfordshire Constabulary deployed MHR iTrent People Analytics to consolidate HR and payroll reporting across the Bedfordshire, Cambridgeshire and Hertfordshire police collaboration. The implementation centralized personnel records and payroll transaction data to create a single source for workforce analytics, aligning with the Analytics and BI application category.
Configuration focused on MHR iTrent People Analytics reporting and manager self service capabilities, enabling standardized payroll reconciliation and HR reporting workflows. Functional modules implemented included payroll data consolidation, workforce reporting, and manager self service access for approvals and data correction, which reduced manual intervention in routine transactions.
Operational coverage extended across HR and payroll departments in the three forces within the collaboration, affecting managers and payroll administrators responsible for transactional processing and oversight. The deployment produced a richer data set for operational reporting and decision support, with reporting workflows instrumented to surface data accuracy issues to management.
Governance changes accompanied the rollout, increasing manager self service adoption and standardizing data governance practices across the collaboration to support more consistent HR and payroll processes. The implementation yielded a reduction of 172 hours of transactions and improved data accuracy, enabling more effective decision making through MHR iTrent People Analytics.
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Education | 375 | $69M | United Kingdom | MHR (formerly MidlandHR) | MHR iTrent People Analytics | Analytics and BI | 2015 | n/a |
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Education | 3430 | $823M | United Kingdom | MHR (formerly MidlandHR) | MHR iTrent People Analytics | Analytics and BI | 2018 | n/a |
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Banking and Financial Services | 93000 | $35.1B | United Kingdom | Ab Initio | Ab Initio | Data Warehouse | 2007 | n/a |
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Non Profit | 1938 | $498M | United Kingdom | MRI Software | MRI Tenancy Analytics | Analytics and BI | 2017 | Housing Partners |
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Leisure and Hospitality | 106 | $17M | United Kingdom | SAS Institute | SAS Results | Analytics and BI | 2016 | n/a |
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Non Profit | 371 | $46M | United Kingdom | MRI Software | MRI Tenancy Analytics | Analytics and BI | 2015 | n/a |
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Non Profit | 200 | $28M | United Kingdom | Objective Platform | Objective Platform | Analytics and BI | 2024 | n/a |
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Healthcare | 45 | $7M | United Kingdom | Fathom | Fathom Analytics | Analytics and BI | 2025 | n/a |
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