Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Hachette Book Group | Media | 2500 | $700M | United States | Clickable | Clickable Platform | Analytics and BI | 2011 | n/a | In 2011, Hachette Book Group deployed Clickable Platform as an Analytics and BI application for its marketing operations. The deployment is documented in a Clickable press release that lists Hachette as a customer of Clickable Pro’s Facebook advertising suite and Social ActEngine, indicating the platform was used for marketing and advertising across social and search channels in the United States. Public information references Clickable Pro’s Facebook Advertising Suite and Social ActEngine features, which implies Hachette’s implementation included Clickable Pro for Facebook and PPC management and analytics, and the Social ActEngine capability for social advertising orchestration. Functional scope aligned with the Analytics and BI category included campaign management, paid search and social campaign configuration, bid and budget controls, audience segmentation, and centralized performance dashboards for cross-channel reporting. Operational coverage focused on marketing and advertising teams responsible for social media and paid search in the United States, with Clickable Platform providing a unified analytics layer and campaign execution controls. Governance and workflows would have centered on centralized campaign reporting and analytics-driven decision points, with Clickable Platform acting as the primary analytics and campaign management system for those business functions. | |
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Ann Taylor | Retail | 4750 | $2.0B | United States | Clickable | Clickable Platform | Analytics and BI | 2011 | n/a | In 2011, Ann Taylor implemented the Clickable Platform for Analytics and BI to scale and optimize Facebook and search advertising in the United States. The Clickable Platform was deployed to support the retailer's marketing and paid media functions, aligning campaign orchestration with performance analytics. The implementation used Clickable Pro, the platform module for ad creation, creative rotation, and conversion tracking across Facebook and search engine marketing channels, as described in vendor materials. Configuration emphasized campaign level creative rotation and automated conversion attribution workflows, consistent with Analytics and BI use cases for paid media. Deployment was cloud hosted SaaS with centralized campaign orchestration and analytics, enabling marketing, media buying, and ad operations teams in the United States to manage creative lifecycles and measurement from a single interface. Governance focused on operationalizing campaign workflows including ad approval, rotation rules, and conversion tagging to align media buying processes with platform driven reporting. | |
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Construction and Real Estate | 5572 | $2.3B | United States | ClimateCheck | ClimateCheck | Analytics and BI | 2021 | n/a |
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Professional Services | 39 | $4M | United States | ClimateCheck | ClimateCheck | Analytics and BI | 2022 | n/a |
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Retail | 6500 | $4.5B | United States | Clinch | Clintch Data & Analytics | Analytics and BI | 2024 | n/a |
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Healthcare | 170 | $20M | United States | Clinicient | Clinicient Analytics | Analytics and BI | 2014 | n/a |
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Communications | 45 | $4M | United States | Fathom | Fathom Analytics | Analytics and BI | 2023 | n/a |
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Manufacturing | 10 | $1M | United States | FusionCharts | FusionCharts | Analytics and BI | 2016 | n/a |
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Aerospace and Defense | 30 | $4M | United States | Counter | Counter Web Analytics | Analytics and BI | 2023 | n/a |
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Professional Services | 10 | $1M | United States | Statsig | Statsig Platform | Analytics and BI | 2025 | n/a |
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