Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Broce Manufacturing | Manufacturing | 35 | $15M | United States | GenAlpha Technologies | GenAlpha Analytics | Analytics and BI | 2020 | n/a | In 2020, Broce Manufacturing engaged GenAlpha Technologies to deploy the Equip360 eCommerce and eCatalog solution and to instrument GenAlpha Analytics for its United States aftermarket parts business. Broce Manufacturing used GenAlpha Analytics, an Analytics and BI application, for aftermarket parts sales and customer self service reporting, aligning catalog to commercial operations and dealer enablement. The engagement prioritized online self service for dealers and end customers through a centralized Equip360 storefront. The implementation included Equip360 eCommerce and eCatalog capabilities such as catalog management, pricing orchestration, shopping cart and order capture, and a reporting layer surfaced as Equip360 Insights. GenAlpha Analytics was provisioned to provide dashboards, order and revenue reporting, and transaction level analysis consistent with Analytics and BI functional workflows. Configuration emphasized telemetry from storefront transactions to populate dashboards for commercial and customer success teams. Operational coverage focused on the aftermarket parts business across Broce Manufacturing United States dealer and customer channels, with analytics usage inferred from Equip360 transaction telemetry and GenAlpha customer success reporting. The GenAlpha Analytics implementation supported sales and customer service workflows by exposing order trends and parts revenue at SKU and dealer levels. No specific external system integrations were named in source reporting beyond Equip360 telemetry and GenAlpha reporting feeds. Outcomes reported in customer success materials tied to the Equip360 launch included approximately 2,057 orders and over $1.57M in parts revenue within months of launch, indicating rapid adoption of the self service storefront and the embedded analytics. GenAlpha customer success reporting was cited as the basis for analytics adoption, with Equip360 Insights acting as the operational reporting surface for commercial stakeholders. Governance and rollout details were managed through GenAlpha customer success channels as described in the source materials. | |
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Soundcommerce | Retail | 74 | $15M | United States | Google Cloud Analytics Hub | Analytics and BI | 2022 | n/a | In 2022, SoundCommerce implemented Google Cloud Analytics Hub alongside BigQuery to share streaming, analytics-ready retail datasets with retailer customers in the United States. The deployment leverages Google Cloud Analytics Hub within an Analytics and BI strategy to enable subscription-based access patterns for retail analytics and profitability use cases. The implementation uses a cloud-native publisher and subscriber architecture with BigQuery as the analytics store and Analytics Hub as the distribution and access control layer. Functional capabilities implemented include real-time dataset subscriptions, analytics-ready dataset publication, subscription lifecycle management, and metadata-driven dataset discovery to accelerate retailer onboarding. Operational scope focuses on retailer customer integrations and US-based retail analytics workflows, centralizing dataset distribution to support profitability analysis and downstream analytic consumption. Governance and process changes emphasized subscription provisioning and catalog governance to scale data sharing, and the project explicitly enabled SoundCommerce to scale data sharing while reducing operational overhead. | ||
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Healthcare | 4000 | $500M | United States | Homecare Homebase | HCHB Analytics | Analytics and BI | 2021 | n/a |
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Construction and Real Estate | 480 | $75M | United States | Microsoft | Microsoft Power BI | Analytics and BI | 2023 | n/a |
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Manufacturing | 500 | $100M | United States | Microsoft | Microsoft Power BI | Analytics and BI | 2020 | n/a |
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Consumer Packaged Goods | 135000 | $47.0B | United States | Infosys | Edgeverve TradeEdge Spend Analytics | Analytics and BI | 2021 | n/a |
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Life Sciences | 81000 | $63.6B | United States | LabWare | LabWare Analytics | Analytics and BI | 2021 | n/a |
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Leisure and Hospitality | 418000 | $25.1B | United States | IBM | IBM Db2 Big SQL | Analytics and BI | 2015 | n/a |
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Retail | 206000 | $139.1B | United States | Kyvos | Kyvos Reporting | Analytics and BI | 2018 | n/a |
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Retail | 206000 | $139.1B | United States | Kyvos | Kyvos Semantic Intelligence Layer | Analytics and BI | 2017 | n/a |
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