Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Mondelez International | Consumer Packaged Goods | 91000 | $36.0B | United States | Infosys | Edgeverve TradeEdge Spend Analytics | Analytics and BI | 2019 | n/a | In 2019, Mondelez International implemented Edgeverve TradeEdge Spend Analytics to strengthen channel reporting and trade spend visibility. The deployment targeted Analytics and BI use cases for sales, distribution, and trade management across multiple regions within the commercial organization. The implementation centered on the TradeEdge Spend Analytics module, configured to deliver spend consolidation, promotional analytics, distributor performance reporting, and retail execution dashboards. Typical Analytics and BI functionality such as data consolidation workflows, extract transform load processes, interactive dashboards, and scheduled reporting were used to support field sales, trade planning, and commercial insights. Operational coverage included sales, distribution, and analytics teams across Mondelēz multi region operations, instrumenting channel workflows and standardizing reporting for commercial and supply chain stakeholders. The architecture emphasized a centralized analytics layer feeding regional data views and role based dashboards for commercial managers and distributor coordinators. Governance established centralized trade spend controls and a standardized reporting cadence to align distributor and retail execution reviews with commercial planning. Module level use of TradeEdge Spend Analytics is inferred from Mondelez references in vendor materials and broader TradeEdge engagements rather than a standalone public Spend Analytics case study. Edgeverve TradeEdge Spend Analytics has been cited for improving distributor and retail execution and analytics for Mondelez, helping drive productivity and sales efficiency in consumer goods channel operations. | |
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City of Los Angeles | Government | 50000 | $18.2B | United States | Jacobs | Jacobs StreetLight InSight | Analytics and BI | 2020 | n/a | In 2020, the City of Los Angeles deployed Jacobs StreetLight InSight for citywide transportation monitoring and project analyses. The Los Angeles Department of Transportation used Jacobs StreetLight InSight as an Analytics and BI solution to measure multimodal travel patterns and to assess COVID-era changes in mobility. The implementation focused on vehicle, bicycle, and pedestrian activity measurement, using the application’s analytics and visualization capabilities to support corridor studies and citywide monitoring. StreetLight InSight outputs were used to validate local count data and to support project-level analyses and planning workflows within LADOT. Operational governance centered on LADOT analysts producing evidence-based reports to inform planning decisions. StreetLight analytics identified a roughly 30% reduction in citywide vehicle volumes when LAUSD schools closed, a finding that was used to validate local counts and to inform transportation planning in Los Angeles. | |
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Government | 7500 | $3.6B | United States | Jacobs | Jacobs StreetLight InSight | Analytics and BI | 2018 | n/a |
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Government | 112000 | $35.5B | United States | IBM | IBM Cognos ReportNet | Analytics and BI | 2017 | Wati |
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Professional Services | 9000 | $3.5B | United States | JLL Technologies | JLL Business intelligence | Analytics and BI | 2021 | n/a |
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Distribution | 19 | $2M | United States | i-net software | i‑net Clear Reports | Analytics and BI | 2010 | n/a |
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Manufacturing | 2584 | $353M | United States | IBM | IBM Cognos Express | Analytics and BI | 2012 | Ibm |
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Education | 12630 | $3.0B | United States | IBM | IBM Cognos Insight | Analytics and BI | 2014 | n/a |
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Professional Services | 350 | $100M | United States | IBM | IBM Db2 Big SQL | Analytics and BI | 2015 | n/a |
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Non Profit | 2020 | $80M | United States | IBM | IBM watsonx BI | Analytics and BI | 2025 | n/a |
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