Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Citibank | Banking and Financial Services | 226000 | $81.1B | United States | Mastercard | Mastercard Business Intelligence | Analytics and BI | 2024 | n/a | In 2024, Citibank implemented Mastercard Business Intelligence to design and launch a real-time digital Pay with Rewards experience that targeted loyalty redemptions and cardholder engagement. Mastercard Business Intelligence, positioned in the Analytics and BI category, was deployed alongside Mastercard Pay with Rewards and supported by Mastercard consulting and Mastercard Insights and Intelligence and Data and Services capabilities as part of the overall implementation. The implementation focused on real-time rewards orchestration and redemption workflows, combined with behavioral analytics and reporting to surface offer activation and redeemer behavior. Governance and rollout were executed as a joint design and launch effort with Mastercard consulting, aligning the Mastercard Business Intelligence configuration to Citi loyalty and customer engagement functions. The program delivered explicit outcomes cited by the parties, including a 5.1 percentage-point increase in engagement and a 2.1 percentage-point increase in redeemer spend. | |
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Constellation Energy | Utilities | 13370 | $24.4B | United States | Medallia | Medallia Digital Experience Analytics | Analytics and BI | 2021 | n/a | In 2021, Constellation Energy implemented Medallia Digital Experience Analytics as part of its digital marketing technology portfolio. The Analytics and BI deployment focused on analyzing and redesigning the paid enrollment funnel for US digital and ecommerce marketing and conversion optimization functions. The implementation targeted web and mobile enrollment journeys to identify friction and prioritize UX interventions. Medallia Digital Experience Analytics was used for behavioral analytics, funnel analysis, and session level investigation, capabilities inferred from the Decibel case study and the subsequent Medallia acquisition. Configuration centered on funnel instrumentation, mobile session capture, and segmentation of visitor pathways to guide product and marketing changes. The application name Medallia Digital Experience Analytics is referenced as the analytics engine enabling conversion insight. Operational scope concentrated on paid enrollment across the US, impacting digital marketing, ecommerce, and customer acquisition teams. The analytics outputs were used to inform redesign decisions and to coordinate rapid iteration between design and campaign teams. Source materials do not specify system level integrations beyond the instrumentation of digital channels. The case study documents outcomes tied to the effort, including a 45% increase in mobile sign ups, a 23% increase in overall sign ups, and a 25% reduction in cost per acquisition following the Medallia Digital Experience Analytics driven redesign. Governance emphasis shifted to analytics led prioritization of funnel fixes and a measurement cadence to validate changes. | |
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Healthcare | 1900 | $300M | United States | MedeAnalytics | MedeAnalytics Health Fabric | Analytics and BI | 2015 | n/a |
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Healthcare | 7000 | $1.6B | United States | MedeAnalytics | MedeAnalytics Health Fabric | Analytics and BI | 2017 | n/a |
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Healthcare | 21016 | $4.9B | United States | MedeAnalytics | MedeAnalytics Health Fabric | Analytics and BI | 2016 | n/a |
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Insurance | 14000 | $5.5B | United States | MedeAnalytics | MedeAnalytics MedeAdopt | Analytics and BI | 2016 | n/a |
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Healthcare | 1900 | $300M | United States | MedeAnalytics | MedeAnalytics MedeAdopt | Analytics and BI | 2020 | n/a |
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Healthcare | 21016 | $4.9B | United States | MedeAnalytics | MedeAnalytics MedeAdopt | Analytics and BI | 2020 | n/a |
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Insurance | 14000 | $5.5B | United States | MedeAnalytics | MedeAnalytics Value-Based Care Administration | Analytics and BI | 2016 | n/a |
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Healthcare | 223883 | $100.8B | United States | MedeAnalytics | MedeAnalytics Value-Based Care Administration | Analytics and BI | 2019 | n/a |
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