Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Dun & Bradstreet | Professional Services | 6247 | $2.4B | United States | Ocient | Ocient Data Warehouse | Data Warehouse | 2023 | n/a | In 2023, Dun & Bradstreet re-platformed Netezza and mainframe workloads to the Ocient Data Warehouse, deploying the Ocient Hyperscale Data Warehouse as a Service on Google Cloud. The implementation targeted Dun & Bradstreet's commercial data cloud to accelerate batch processing and consolidate high volume analytic workloads within a Data Warehouse architecture. The Ocient Data Warehouse deployment emphasized hyperscale analytics and batch processing acceleration, configuring parallelized query execution and centralized columnar storage within Google Cloud. Functional capabilities implemented included workload consolidation of Netezza and mainframe batch jobs, high throughput ingestion pipelines, and optimized batch scheduling to reduce elapsed processing time. Integrations focused on re-platforming existing Netezza and mainframe workloads into Ocient while preserving downstream commercial analytics consumers and ETL interfaces. The United States based implementation concentrated on enterprise analytics and batch ETL operations, aligning infrastructure and data pipelines with Ocient as a cloud native Data Warehouse service. The project delivered explicitly reported results, including a 96.3% reduction in elapsed processing time, a $3.4M projected cost savings over five years, and maintained 99.992% uptime during migration. These outcomes supported the stated objective to modernize Dun & Bradstreet's commercial data cloud and speed batch processing using the Ocient Data Warehouse. | |
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Basis Technologies | Professional Services | 890 | $362M | United States | Ocient | Ocient Data Warehouse | Data Warehouse | 2022 | n/a | In 2022, Basis Technologies deployed Ocient Data Warehouse to consolidate 10 hyperscale AdTech workloads. The Ocient Data Warehouse deployment in the United States was designed to meet strict campaign-forecasting SLOs while supporting sustained petabyte-scale weekly ingest across advertising analytics workloads. Basis Technologies deployed Ocient Data Warehouse, a Data Warehouse supporting campaign forecasting and advertising analytics functions. Implementation centered on core hyperscale data and analytics capabilities of the Ocient Data Warehouse, including high-throughput ingest, petabyte-scale storage, and low-latency query processing. The project consolidated multiple ingest pipelines and query workloads onto a single hyperscale platform hosted in the US, simplifying operational architecture for advertising operations and data science teams. The platform progressed from pilot to production readiness within the project timeline. The Ocient deployment cut hosting costs by about 30% and produced query performance improvements up to 99% faster, with the platform declared production-ready by the end of the pilot phase. Operational coverage included campaign forecasting and related AdTech analytics, centralizing SLO management and query orchestration. Governance emphasis was placed on production readiness criteria and a phased rollout from pilot to full production. | |
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Professional Services | 550 | $160M | United States | Ocient | Ocient Data Warehouse | Data Warehouse | 2022 | n/a |
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Professional Services | 2100 | $250M | United States | Datamatic | Datamatic.io | Analytics and BI | 2023 | n/a |
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Retail | 35000 | $5.0B | United States | Datamatic | Datamatic.io | Analytics and BI | 2019 | n/a |
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Distribution | 23500 | $48.0B | United States | Datamatic | Datamatic.io | Analytics and BI | 2020 | n/a |
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Consumer Packaged Goods | 1000 | $100M | United States | ECR Software Corporation | ECR Catapult Cognition | Analytics and BI | 2024 | n/a |
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Leisure and Hospitality | 15 | $2M | United States | ECR Software Corporation | ECR Catapult Cognition | Analytics and BI | 2024 | n/a |
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Retail | 8000 | $850M | United States | Mastercard | Mastercard Business Intelligence | Analytics and BI | 2024 | n/a |
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Consumer Packaged Goods | 18650 | $11.2B | United States | Mastercard | Mastercard Business Intelligence | Analytics and BI | 2024 | n/a |
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