Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Healthcare
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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CVS Health | Healthcare | 219000 | $372.8B | United States | IBM | IBM Watson Campaign Automation | Marketing Automation | 2012 | n/a | In 2012, CVS Health implemented IBM Watson Campaign Automation. The deployment used IBM Watson Campaign Automation within the Marketing Automation category to centralize campaign orchestration and multichannel messaging for the enterprise marketing organization. IBM Watson Campaign Automation was configured to support core marketing automation capabilities, including campaign orchestration, audience segmentation, template-based email production, triggered messaging, personalization rules, and campaign reporting. The implementation emphasized reusable campaign assets, scheduled campaign calendars, and automated interaction flows consistent with Marketing Automation functional workflows. Operational ownership resided with corporate marketing and campaign operations, with governance structures oriented around campaign approval workflows, content and segmentation controls, and lifecycle management for recurring promotions. CV S Health recruiting and job descriptions for related roles indicated required platform familiarity across marketing automation platforms, including Salesforce Marketing Cloud, ExactTarget, Adobe Experience Cloud, Marketo, Oracle Eloqua, and IBM Watson, aligning staff skills with ongoing platform administration and campaign execution. | |
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CVS Health | Healthcare | 219000 | $372.8B | United States | Infor | Infor WMS | Warehouse Management | 2016 | n/a | In 2016 CVS Health implemented Infor WMS for Warehouse Management to support distribution operations and inventory management across its supply chain. The program centered on Infor WMS as the core Warehouse Management application, with configuration focused on inventory control, receiving and putaway, directed picking, order consolidation, and shipping orchestration to align warehouse workflows with corporate fulfillment requirements. The technical architecture combined Infor WMS with custom integration and application layers developed in MVC.NET C# and .NET Core using Entity Framework, alongside Java components built on Spring and Struts. Batch and automation scripts were executed with ksh, and the runtime footprint included GNU/Linux and AIX hosts, creating a hybrid enterprise platform that hosted both transactional WMS services and adjacent operational tooling. Integrations explicitly included Oracle for transactional and master data persistence, and Informatica for ETL and data movement between WMS and downstream systems, with integration patterns implemented via the custom middleware and scheduled batch jobs. The deployment supported warehouse and distribution center business functions, supply chain inventory management, and fulfillment operations, and governance centered on orchestrating workflows and data consistency between Infor WMS, Oracle, and Informatica. | |
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Healthcare | 219000 | $372.8B | United States | Infor | Infor Workforce Management | Workforce Management | 2011 | n/a |
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Healthcare | 219000 | $372.8B | United States | Informatica | Informatica 9 | Analytics and BI | 2014 | n/a |
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Healthcare | 219000 | $372.8B | United States | Blue Yonder | Blue Yonder Advanced Warehouse Replenishment (ex JDA Advanced Warehouse Replenishment) | Inventory Management | 2014 | n/a |
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Healthcare | 219000 | $372.8B | United States | Blue Yonder | Blue Yonder Demand Planning (ex JDA Demand Planning) | Demand Forecasting and Planning | 2016 | n/a |
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Healthcare | 219000 | $372.8B | United States | Blue Yonder | JDA Supply Chain | Supply Chain Management | 2014 | n/a |
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Healthcare | 219000 | $372.8B | United States | Atlassian | Atlassian Jira Service Desk | IT Service Management | 2019 | n/a |
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Healthcare | 219000 | $372.8B | United States | UKG | UKG Workforce Central Analytics (ex Kronos Workforce Analytics) | Workforce Analytics | 2014 | n/a |
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Healthcare | 219000 | $372.8B | United States | UKG | UKG Workforce Central Timekeeper (ex Kronos Workforce Timekeeper) | Time and Attendance | 2013 | n/a |
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