Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- CyberSecurity
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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SSI Securities Corporation | Consumer Packaged Goods | 3000 | $290M | Vietnam | Microsoft | Microsoft Defender | Endpoint Detection and Response (EDR) | 2022 | KPMG | ||
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De Heus Vietam | Consumer Packaged Goods | 400 | $50M | Vietnam | Microsoft | Microsoft Sentinel | Endpoint Detection and Response (EDR) | 2024 | Yokogawa Votiva Solutions | In 2024, De Heus Vietnam deployed Microsoft Sentinel as part of a broader Microsoft Azure security and operations program. Microsoft Sentinel is implemented as the Endpoint Detection and Response (EDR) capability in the stack, positioned to ingest security telemetry and drive centralized threat detection and incident response across the Vietnam operations. The Microsoft Sentinel deployment was provisioned on Microsoft Azure and configured to use core Sentinel capabilities including analytics rules for detection, incident management, hunting queries, and automation with playbooks. The implementation architecture was aligned with existing Azure services used by De Heus Vietnam, with explicit ingestion of signals from Azure Defender and Microsoft 365, workload telemetry from Azure Kubernetes Service, and application and data pipeline logs from Azure Data Factory and Azure Databricks. Yokogawa Votiva Solutions served as the implementation partner for the Microsoft Sentinel rollout, coordinating connection points to Dynamics 365 Finance and Operations and integrating Sentinel alert streams into the company security operations workflow. The deployment followed De Heus global template principles, using standardized configurations and partner role definitions to ensure consistency with the companys broader Azure, Dynamics 365, and Microsoft 365 platform footprint. Governance for the Sentinel implementation emphasized a data first architecture and operational alignment between IT security, factory operations, and application teams. De Heus positioned Microsoft Sentinel and Azure Defender as complementary elements of a cohesive security architecture to achieve more security and less effort, while planning further consolidation of telemetry and standardized incident-handling processes across sites. | |
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Media | 10 | $1M | Vietnam | Google Identity Platform | Identity and Access Management (IAM) | 2025 | n/a |
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Professional Services | 10 | $1M | Vietnam | CloudLinux | Imunify360 | Web Application Firewalls (WAF) | 2023 | n/a |
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Leisure and Hospitality | 2500 | $600M | Vietnam | Google Identity Platform | Identity and Access Management (IAM) | 2024 | n/a |
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Media | 50 | $5M | Vietnam | Cloudflare | Cloudflare Bot Management | Web Application Firewalls (WAF),Phishing Protection | 2025 | n/a |
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Professional Services | 10 | $1M | Vietnam | Google Identity Platform | Identity and Access Management (IAM) | 2017 | n/a |
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Professional Services | 10 | $1M | Vietnam | CloudLinux | Imunify360 | Web Application Firewalls (WAF) | 2023 | n/a |
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Manufacturing | 50 | $5M | Vietnam | Microsoft | Microsoft Entra ID (formerly Azure Active Directory) | Identity and Access Management (IAM) | 2025 | n/a |
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Leisure and Hospitality | 200 | $30M | Vietnam | Google Identity Platform | Identity and Access Management (IAM) | 2017 | n/a |
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