Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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HeartFlow | Life Sciences | 500 | $50M | United States | Definitive Healthcare | Definitive Healthcare HospitalView | Analytics and BI | 2019 | n/a | In 2019, HeartFlow implemented Definitive Healthcare HospitalView as a core component of its Analytics and BI environment. The implementation was positioned to supply hospital and provider reference data into the company analytics fabric, supporting commercial decision making and market intelligence across global commercial teams and expanding product lines. Definitive Healthcare HospitalView was integrated into a broader analytics architecture that included a Tableau reporting layer and Extract Load Transform strategies to normalize source data. HeartFlow engineered a centralized DataLake and landed analytics data into Snowflake using Dell Boomi as the integration platform, enabling consolidated reporting, operational simulations, and headcount planning models. The HospitalView deployment was part of a multi-system integration roadmap that connected Definitive Healthcare HospitalView with HubSpot, ZenDesk, Smarteeva, Groove, EverContact, DocuSign, ShowPad, Workbench, TrackWise, and NetSuite, in addition to CRM improvements. Operational coverage spanned sales and commercial functions, with data flows feeding downstream analytics and finance processes tied to NetSuite. Governance and process work included a revamp of Salesforce aligned with new business processes for expanded commercial teams, geographies and products, and a centralized reporting governance model driven by the Business Systems and Analytics function. The program explicitly captured a licensing savings of $300K through the broader platform rationalization, and delivered advanced analytics capabilities including simulations to predict operational performance and inform headcount planning. | |
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New Zealand King Salmon Investments | Consumer Packaged Goods | 500 | $105M | New Zealand | MicroStrategy | MicroStrategy ONE Analytics | Analytics and BI | 2014 | n/a | ||
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Media | 500 | $55M | Canada | Tableau Software | Tableau | Analytics and BI | 2017 | n/a |
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Media | 500 | $55M | Canada | Microsoft | Microsoft Power BI | Analytics and BI | 2020 | n/a |
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Professional Services | 500 | $100M | United States | Tableau Software | Tableau | Analytics and BI | 2020 | n/a |
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Banking and Financial Services | 500 | $5.2B | United States | TIBCO Software | TIBCO Spotfire | Analytics and BI | 2016 | n/a |
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Banking and Financial Services | 500 | $5.2B | United States | FactSet | FactSet Advisor Dashboard | Analytics and BI | 2023 | n/a |
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Banking and Financial Services | 500 | $5.2B | United States | Oracle | Oracle BI Publisher | Analytics and BI | 2017 | n/a |
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Banking and Financial Services | 500 | $5.2B | United States | Oracle | Oracle OBIEE | Analytics and BI | 2017 | n/a |
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Professional Services | 500 | $100M | Uganda | Clearspeed | Clearspeed | Analytics and BI | 2020 | n/a |
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