Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Transportation
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight |
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Cebu Air | Transportation | 6498 | $387M | Philippines | Swiss Aviation Software | Swiss AS AMOS | Aviation MRO | 2013 | n/a |
In 2013, Cebu Air implemented Swiss AS AMOS to support maintenance management activities of its Technical department, deploying the application as its Aviation MRO platform for centralized maintenance control. Swiss AS AMOS was selected under a long term contract, driven by Swiss-AS representation in the Asia-Pacific region and the vendor reference base of almost 130 customers.
The implementation focused on deploying core Aviation MRO capabilities, including maintenance planning and scheduling, technical records management, inventory and logistics control, and work order execution and tracking. Configuration emphasized standard MRO workflows for task cards, scheduled checks, and material provisioning to streamline maintenance related processes and enable consistent technical record keeping.
Operational coverage targeted the Technical department, with AMOS instrumented to provide maintenance planners, technicians, and stores personnel a single maintenance management system. The project included integration touch points with the airline financial environment, with operational evidence showing invoice encoding activities conducted via AMOS alongside SAP for financial posting and invoice processing.
Governance was oriented around a swift, centrally steered implementation under the vendor contract, leveraging Swiss-AS Asia-Pacific presence to support rollout and handover. Expected outcomes articulated by stakeholders included streamlined maintenance processes, improved prerequisites for informed business decisions, and support for efficient management of maintenance costs through the Swiss AS AMOS Aviation MRO deployment.
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Cebu Air | Transportation | 6498 | $387M | Philippines | Navitaire, an Amadeus Company | Navitaire New Skies | Reservation and Booking Management | 2013 | n/a |
In 2013, Cebu Air implemented Navitaire New Skies as its Reservation and Booking Management application. The Navitaire New Skies deployment provided core booking and passenger sales processing capabilities and served as the primary source of transaction data for downstream revenue workflows.
Operational use of Navitaire New Skies included validation of revenues from passenger sales using SAP and Navitaire, validation of cash sales and non-cash forms of payment, and handling of other revenue streams. The implementation supported preparation and checking of sales reports used for Philippine tax remittance to TIEZA and preparation of charterer tax reports to meet country specific requirements.
The deployment was centered on Accounts and Finance functions within Cebu Air, enabling record level reconciliation between reservation transactions and the company accounting system. Integration points explicitly included data handoff to SAP for revenue validation and financial reporting, with Navitaire New Skies supplying booking and payment event data for sales to finance reconciliation.
Governance focused on embedding revenue validation workflows into existing finance processes, with controls around sales report generation and tax reporting described by accounts staff. The narrative reflects an implementation that linked Reservation and Booking Management to core accounting and tax reporting processes through Navitaire New Skies and SAP.
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Transportation | 6498 | $387M | Philippines | Ivanti | Cherwell ITSM | IT Service Management | 2013 | n/a |
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Transportation | 6498 | $387M | Philippines | SAP | SAP HCM Payroll | Payroll | 2011 | n/a |
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Transportation | 6498 | $387M | Philippines | Salesforce | Salesforce Service Cloud | Customer Support | 2017 | n/a |
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Transportation | 6498 | $387M | Philippines | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2017 | n/a |
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Transportation | 6498 | $387M | Philippines | Salesforce | Salesforce Social Studio | Marketing Automation | 2017 | n/a |
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Transportation | 6498 | $2.0B | United States | Verint Systems | Verint EdgeVMS | Video Surveillance System | 2008 | n/a |
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Transportation | 6498 | $2.0B | United States | Akamai | Akamai CDN | Content Delivery Network | 2025 | n/a |
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Transportation | 6498 | $2.0B | United States | Amazon Web Services (AWS) | Amazon EC2 | Application Hosting and Computing Services | 2025 | n/a |
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