Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Learning and Development
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight |
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OneAmerica Financial | Banking and Financial Services | 2500 | $3.8B | United States | Allego | Allego Learning & Development | Learning and Development | 2020 | n/a |
In 2020 OneAmerica Financial deployed Allego Learning & Development as its primary Learning & Development application inside the Retirement Services organization to support a rapid shift to virtual selling and to centralize sales enablement and seller messaging. The initial implementation targeted the Indianapolis region and focused on distributed training workflows and buyer engagement orchestration using Digital Sales Rooms and instructor authored coursework.
Configuration centered on course authoring and a Mastering Virtual Selling curriculum, content libraries for consistent messaging, and seller practice and coaching workflows aligned to virtual buyer interactions. Allego Learning & Development was used to standardize distributed training delivery, embed video-based coaching and assessment into seller readiness routines, and manage Digital Sales Rooms as a structured part of the sales engagement lifecycle.
Operational coverage stayed within Retirement Services with rollout to field seller cohorts in the Indianapolis region, impacting sales, sales enablement, and customer engagement functions. Governance emphasized course versioning, scheduled distributed training, and adoption sequencing across seller groups to institutionalize messaging and virtual meeting best practices.
The deployment produced increased buyer attendance and generated measurable wins, including a cited $6.5M plan attributed to activities supported by the platform. Outcomes reported by OneAmerica include improved buyer engagement and documented sales win activity tied to the Mastering Virtual Selling course and Digital Sales Rooms usage.
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Premier Inn Germany | Leisure and Hospitality | 2500 | $286M | Germany | KnowBe4 | KnowBe4 HRM+ | Learning and Development | 2023 | n/a |
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Professional Services | 2500 | $700M | United States | Beaconlive | BeaconLive | Learning and Development | 2021 | n/a |
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Education | 2500 | $388M | United States | Criterion | Criterion LMS | Learning and Development | 2010 | n/a |
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Healthcare | 2500 | $600M | Netherlands | Defacto NL | CAPP Learning | Learning and Development | 2024 | n/a |
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Healthcare | 2500 | $1.0B | Netherlands | Flowsparks | Flowsparks LMS | Learning and Development | 2017 | n/a |
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Education | 2500 | $151M | United States | Instructure | Instructure Intelligent Insights | Learning and Development | 2024 | n/a |
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Consumer Packaged Goods | 2500 | $673M | United States | Intelex Technologies | Intelex EHS Training Management | Learning and Development | 2006 | n/a |
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Construction and Real Estate | 2500 | $375M | United States | KnowBe4 | KnowBe4 HRM+ | Learning and Development | 2022 | n/a |
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Leisure and Hospitality | 2500 | $500M | Australia | Frontier Software | Frontier Software LD21 | Learning and Development | 2014 | n/a |
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