Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Communications
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Vodafone Ireland | Communications | 3000 | $1.1B | Ireland | Ericsson | Ericsson Intelligent Automation Platform | Intelligent Process Automation | 2025 | n/a | In 2025 Vodafone Ireland deployed Ericsson Intelligent Automation Platform as part of a multi-market five-year partnership with Ericsson, establishing a programmatic networks initiative that includes Ireland among Vodafone markets in Europe. The deployment uses Ericsson Intelligent Automation Platform in the Intelligent Process Automation category to automate RAN operations and to apply AI-powered rApps aimed at driving performance, energy efficiency and service assurance. Implementation scope centers on network operations and RAN automation, with primary business functions including RAN engineering, network performance management and energy optimization. Ericsson Intelligent Automation Platform is being used to introduce automated RAN optimization workflows and AI-powered rApps that reflect the partnership announcement descriptions, with module usage on the platform inferred from the press release. Rollout is organized as a multi-market program across Vodafone Europe, executed over the five-year agreement, with a phased adoption model implied by the partnership duration. Operational coverage explicitly includes Vodafone Ireland and other Vodafone markets in Europe, and the program is positioned to transition routine RAN tuning and assurance tasks toward automated, programmable network processes. Governance and operational change focus on instituting automated, policy-driven RAN optimization and closed loop assurance workflows, shifting day to day network operations toward AI-assisted decisioning and runbook automation. Vodafone Ireland Ericsson Intelligent Automation Platform Intelligent Process Automation RAN operations underscores the relationship between vendor platform, application category and the network operations function, with stated objectives of improved performance, energy efficiency and service assurance as outlined in the partnership announcement. | |
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Jazz | Communications | 3000 | $750M | Pakistan | EVAM | EVAM Marketing | Customer Engagement | 2024 | n/a | In 2024, Jazz implemented EVAM Marketing and launched PartnerUp, a self service data monetization marketing platform. The deployment targeted telecom marketing use cases in Pakistan and aimed to monetize telecom data while enabling partners with real time campaign tools, categorized under Customer Engagement. The implementation centered on Evam’s PartnerUp data monetization module and a real time orchestration module, with explicit configuration of 16 real time triggers for partner and location based offers. As part of the program, teams migrated 500+ campaigns into EVAM Marketing and launched 20+ partner campaigns, establishing core capabilities for self service campaign creation, campaign migration, and automated offer orchestration. Operational scope covered Jazz marketing, partner marketing, and campaign operations functions across Pakistan, focusing on partner enablement and location aware marketing execution. The platform delivered partner level interfaces for campaign management and real time trigger execution, supporting partner driven offers and location based targeting workflows. Governance and rollout emphasized partner self service controls and campaign approval workflows, accompanied by trigger configuration processes to manage real time offer delivery. The project established an operational model for ongoing partner onboarding and campaign orchestration within EVAM Marketing, reflecting a programmatic shift toward partner led campaign operations. | |
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Communications | 3000 | $3.0B | Belgium | Flowsparks | Flowsparks Authoring Tool | Content Management | 2022 | n/a |
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Communications | 3000 | $3.0B | Singapore | Deskera | Deskera MRP | Manufacturing Execution System | 2017 | n/a |
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Communications | 3000 | $1.1B | Ireland | Loop11 | Loop11 | Customer Experience | 2020 | n/a |
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Communications | 3000 | $3.0B | Belgium | Scality | Scality | Cloud Storage | 2010 | n/a |
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Communications | 3000 | $700M | United States | Shout About Us | Shout About Us ReviewNavigator | Customer Experience | 2016 | n/a |
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Communications | 3000 | $486M | United States | Skillable | Skillable Platform | Learning and Development,Skills Intelligence | 2021 | n/a |
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Communications | 3000 | $3.0B | Belgium | Conviva | Conviva | Analytics and BI | 2023 | n/a |
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Communications | 2993 | $1.7B | United States | Oracle | Oracle Cloud ERP | ERP Financial | 2020 | n/a |
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