Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Retail
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Lulu Guinness | Retail | 50 | $12M | United Kingdom | Acxiom | Acxiom Personicx | Listing Management | 2018 | n/a | In 2018, Lulu Guinness implemented Acxiom Personicx. Apps Category: The deployment combined Acxiom InfoBase and Acxiom Personicx data to create richer, more accurate customer profiles for the brand, using Acxiom Personicx as the core profiling and audience modeling engine. Configuration centered on identity stitching, attribute enrichment, persona attribute mapping, and look alike model inputs, enabling segmented audience definitions and exportable prospect lists. Workflows were oriented around scheduled InfoBase feeds and enrichment pipelines, with profile records augmented by demographic and behavioral signals for downstream marketing use. Integrations explicitly included Acxiom InfoBase, with enriched profiles fed back into the brand marketing and customer record workflows to support prospecting. Governance adjustments focused on attribute taxonomy alignment and enrichment cadence to ensure profile consistency across marketing activities. The combined use of Acxiom InfoBase and Acxiom Personicx revealed previously unknown key characteristics of existing customers and made it easier to identify new look alike prospects. | |
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Starbucks | Retail | 381000 | $37.2B | United States | Acxiom | Acxiom Data Guru | Listing Management | 2018 | n/a | ||
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Retail | 7000 | $1.3B | United States | Birdeye | Birdeye Listings Management | Listing Management | 2016 | n/a |
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Retail | 120 | $50M | France | DAC Group | DAC Listing Management | Listing Management | 2017 | n/a |
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Retail | 10 | $1M | United States | Hibu | Hibu Listings Management | Listing Management | 2017 | n/a |
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Retail | 2300 | $350M | United States | Location3 Media | Location 3 Local Listings Management | Listing Management | 2018 | n/a |
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Retail | 30 | $3M | United States | Location3 Media | Location 3 Local Listings Management | Listing Management | 2019 | n/a |
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Retail | 20 | $2M | United States | Marketing 360 | Marketing 360 Listing | Listing Management | 2019 | n/a |
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Retail | 199 | $64M | Sweden | PinMeTo | PinMeTo Listings | Listing Management | 2020 | n/a |
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Retail | 500 | $50M | Sweden | PinMeTo | PinMeTo Listings | Listing Management | 2019 | n/a |
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