Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Alain Afflelou Spain | Retail | 1000 | $164M | Spain | Axeptio | Axeptio | Governance, Risk and Compliance | 2021 | n/a | In 2021 Alain Afflelou Spain deployed Axeptio on its public website as a web-facing consent and privacy control layer. The deployment is classified under Governance, Risk and Compliance and focuses on client-side consent capture for the company website. Axeptio was configured to provide standard consent management capabilities including a consumer-facing consent banner, a preference center for granular cookie and tracking choices, cookie categorization, and persistent consent records. Configuration work emphasized localized language and regional privacy options appropriate for a Spain-based retail brand, and the Axeptio application was provisioned to surface policy text and consent options consistently across site entry points. The implementation uses a website-embedded client integration model, with Axeptio scripts loaded in the storefront to control tracking tags and to record user preferences at the edge of the user session. Operational coverage centers on the customer-facing web channel and the e-commerce storefront, and the application interfaces with internal marketing and compliance workflows through exported consent logs and administrative controls. Governance was organized around the Axeptio administrative console, enabling centralized policy configuration, consent record retention, and a preference center workflow for handling user rights requests. Operational handoffs were established between marketing owners and legal or compliance stakeholders to manage updates to consent language and cookie categorizations, ensuring ongoing policy configuration is maintained within the Governance, Risk and Compliance framework. | |
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Alajmo Italy | Leisure and Hospitality | 150 | $22M | Italy | Iubenda | Iubenda | Governance, Risk and Compliance | 2022 | n/a | ||
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Healthcare | 10 | $1M | United States | Everbridge | Everbridge Critical Event Management | Critical Event Management | 2020 | n/a |
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Professional Services | 10 | $1M | United States | Usercentrics | Usercentrics Consent Management Platform (CMP) | Governance, Risk and Compliance | 2021 | n/a |
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Automotive | 7000 | $3.2B | United States | OneTrust | OneTrust Cookie Consent | Governance, Risk and Compliance | 2021 | n/a |
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Professional Services | 20 | $2M | United States | Usercentrics | Usercentrics Consent Management Platform (CMP) | Governance, Risk and Compliance | 2021 | n/a |
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Banking and Financial Services | 200 | $50M | Saudi Arabia | Azentio | Azentio Amlock (formerly 3i Infotech AMLOCK) | AML, Fraud and Compliance | 2020 | n/a |
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Professional Services | 10 | $1M | United States | Usercentrics | Usercentrics Consent Management Platform (CMP) | Governance, Risk and Compliance | 2021 | n/a |
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Automotive | 10 | $1M | United States | ComplyAuto | ComplyAuto Privacy | Governance, Risk and Compliance | 2022 | n/a |
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Automotive | 27 | $3M | United States | ComplyAuto | ComplyAuto Privacy | Governance, Risk and Compliance | 2022 | n/a |
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