Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Utilities
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Centrica | Utilities | 22147 | $26.8B | United Kingdom | Hitachi Vantara | Hitachi Lumada Data Catalog | Master Data Management | 2021 | n/a | In 2021 Centrica deployed Hitachi Lumada Data Catalog as its Master Data Management solution to automate trusted data discovery across a hybrid data fabric. The deployment focused on cataloging and indexing enterprise metadata to support energy operations, customer operations, and regulatory compliance in the United Kingdom. The implementation leveraged Hitachi Lumada Data Catalog capabilities including automated data discovery, metadata management, policy aware classification, and stewardship workflows to strengthen data privacy controls. Configuration emphasized catalog driven searchability, dataset classification and lineage capture to enable governance and make authoritative datasets discoverable for analytics and operational teams. These functional elements reflect common Master Data Management workflows such as profiling, stewardship, and metadata orchestration. Operational scope covered energy and customer operations and regulatory compliance within the UK, with the catalog instrumented across Centrica's hybrid data fabric. Governance and process changes prioritized centralizing metadata stewardship and automating discovery to reduce manual data handling. The project was explicitly aimed to improve data privacy controls, reduce operational risk and accelerate data driven customer and sustainability initiatives. | |
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Centrica | Utilities | 22147 | $26.8B | United Kingdom | Microsoft | Azure Hdinsight | Analytics and BI | 2023 | Cognizant | In 2023, Centrica migrated its on-premises Hadoop platform to an Azure PaaS data platform using Azure Hdinsight and Power BI in the United Kingdom. The deployment centralized enterprise data for analytics and self-service reporting, consolidating Spark and Hive workloads onto Azure Hdinsight and establishing a centralized Analytics and BI platform. The implementation consolidated Spark and Hive processing on Azure Hdinsight clusters provisioned as PaaS and paired those processing capabilities with Power BI for visualization and self-service access. Configuration and delivery work addressed workload consolidation, cluster sizing for Spark and Hive jobs, and exposing processed datasets to reporting consumers. Functional capabilities implemented included data processing pipelines, interactive analytics, and self-service BI for business analysts. The migration was delivered with solution partner Cognizant, aligning engineering and analytics teams to the new platform in the United Kingdom. Integration focus centered on Power BI connectivity to processed datasets and centralized access patterns for analytics teams across the business. Operational coverage emphasized analytics and reporting functions supported by centralized platform operations rather than transactional applications. Governance activity restructured reporting workflows to centralize dataset management and to put self-service controls in place for analysts. The project cited an overall cost-of-ownership reduction of more than 70 percent after the Azure Hdinsight migration, reflecting a reported material decline in TCO following the move to the Azure PaaS environment. | |
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Utilities | 49 | $12M | Netherlands | Salesforce | Salesforce Pardot | Marketing Automation | 2018 | n/a |
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Utilities | 49 | $12M | Netherlands | New Relic | New Relic APM | Application Performance Management | 2018 | n/a |
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Utilities | 49 | $12M | Netherlands | Contentsquare | Hotjar | Customer Experience | 2018 | n/a |
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Utilities | 49 | $12M | Netherlands | Microsoft | Microsoft Clarity | Marketing Analytics | 2022 | n/a |
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Utilities | 49 | $12M | Netherlands | Amazon Web Services (AWS) | Amazon EC2 | Application Hosting and Computing Services | 2018 | n/a |
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Utilities | 49 | $12M | Netherlands | Fortra | Fortra Agari Phishing Defense | Secure Email Gateways (SEGs) | 2020 | n/a |
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Utilities | 49 | $12M | Netherlands | Amazon Web Services (AWS) | Amazon CloudFront | Content Delivery Network | 2021 | n/a |
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Utilities | 150 | $15M | Hungary | Google Tag Manager | Tag Management | 2018 | n/a |
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