Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Utilities
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Centrica | Utilities | 22147 | $26.8B | United Kingdom | Pegasystems | Pega CRM | Customer Engagement | 2019 | n/a | In 2019, Centrica implemented Pega CRM to support Customer Engagement across its British Gas marketing operations. The deployment positioned Pega CRM as the primary campaign orchestration and interaction management layer used to design and test rewards campaigns. Configuration emphasized campaign management and decisioning capabilities, with application-led simulation of marketable base scenarios using the online PEGA tool. Implementation work focused on rules-driven offer orchestration, customer segmentation workflows, and leadership-facing campaign dashboards, consistent with Customer Engagement functional requirements. Analytics workflows feeding Pega CRM used SAS, SQL and Hadoop to interrogate and manipulate data, streamlining datasets to align with analytical approaches. A Marketing Effectiveness and Insight Analyst generated Rewards Campaign dashboards and presented detailed analysis of British Gas marketing campaigns and a new rewards scheme to senior stakeholders, demonstrating operational coverage across the marketing function. Governance established simulation-driven testing and reporting workflows, enabling analysts to run online PEGA simulations to observe effects of specific campaign changes on the marketable base. This implementation maps Centrica Pega CRM Customer Engagement to the marketing function, where the application supports campaign decisioning, measurement and leadership reporting. | |
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Centrica | Utilities | 22147 | $26.8B | United Kingdom | Fujitsu | Fujitsu Buddy Virtual Assistant | Chatbots and Conversational AI | 2021 | Fujitsu | In 2021, Centrica implemented the Fujitsu Buddy Virtual Assistant to support IT and service desk functions. The Fujitsu Buddy Virtual Assistant was deployed as a Chatbots and Conversational AI solution provided and implemented by Fujitsu, designed to let colleagues resolve straightforward IT issues via natural language guided automation. Deployed across the UK & Ireland, the implementation focused on guided troubleshooting, incident avoidance and resolution workflows, and automated task orchestration consistent with Chatbots and Conversational AI capabilities. The Fujitsu Buddy Virtual Assistant served operational IT workflows and frontline support use cases, enabling colleague self service for common technical requests and routine support tasks. Fujitsu acted as the implementation partner and operational owner of the deployment, with the rollout covering Centrica IT and service desk teams across the region. The program delivered measurable operational outcomes, cutting resolution times by approximately 80 percent, helping avoid or resolve over 10,000 incidents monthly and returning an average of 200 person days per month, producing material cost and productivity benefits. | |
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Utilities | 22147 | $26.8B | United Kingdom | Prophecy International | Prophecy eMite | Customer Analytics | 2022 | n/a |
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Utilities | 22147 | $26.8B | United Kingdom | Microsoft | Microsoft Dynamics 365 Field Service | Field Service Management | 2018 | n/a |
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Utilities | 22147 | $26.8B | United Kingdom | Cisco Systems | Cisco WebEx Contact Centre | Call Center | 2020 | n/a |
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Utilities | 22147 | $26.8B | United Kingdom | Cisco Systems | Cisco Webex Engage | Customer Engagement | 2020 | n/a |
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Utilities | 22147 | $26.8B | United Kingdom | Qualtrics | Qualtrics EmployeeXM | Employee Experience | 2016 | n/a |
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Utilities | 22147 | $26.8B | United Kingdom | Workday | Workday Payroll | Payroll | 2019 | n/a |
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Utilities | 22147 | $26.8B | United Kingdom | Alight Solutions | Alight Payroll (ex NGA Payroll) | Payroll | 2005 | n/a |
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Utilities | 22147 | $26.8B | United Kingdom | Workday | Workday Onboarding | Onboarding | 2016 | n/a |
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