Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Distribution
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Winzer | Distribution | 400 | $52M | United States | Oracle | Oracle Content and Experience Cloud | Content Management,Digital Asset Management | 2021 | n/a | In 2021 Winzer implemented Oracle Content and Experience Cloud to centralize Content Management,Digital Asset Management across its distribution operations. The project focused on establishing a unified content repository and digital asset management layer to support product content, marketing collateral, and commerce-facing media across the organization. Oracle Content and Experience Cloud was configured to provide a governed content repository, metadata modeling and tagging schemas, content lifecycle automation for authoring and approval, and API-based content delivery for storefront and catalog use cases. The implementation emphasized digital asset management capabilities and content lifecycle workflows typical of the Content Management,Digital Asset Management category, including version control, metadata-driven search, and staged publishing. Integrations were executed using Oracle Integration Cloud to connect Oracle Content and Experience Cloud with Winzer’s broader Oracle estate, specifically Oracle Cloud Fusion CX and FSCM, Oracle Cloud Warehouse Management, Oracle Commerce Cloud, and Oracle Cloud CPQ, as well as the customer-facing order management tool Pepperi. These integrations implemented a canonical content model and API orchestration to ensure product content and assets flowed into commerce, CPQ, warehouse, and order management channels. Governance was centered on role-based access controls, approval workflows, and taxonomy governance to align content production with sales, marketing, e-commerce, and supply chain teams. The rollout was coordinated alongside adjacent Oracle Cloud implementations to sequence content provisioning for commerce and CPQ go lives, enabling centralized content operations for Winzer’s Plano, Texas distribution footprint. | |
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Winzer | Distribution | 400 | $52M | United States | Epicor | Epicor Prophet 21 | Distribution ERP | 2011 | n/a | ||
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Distribution | 10 | $1M | Taiwan | Google Tag Manager | Tag Management | 2020 | n/a |
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Distribution | 11 | $2M | Vietnam | Google Workspace (Formerly Google G-Suite) | Collaboration | 2021 | n/a |
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Distribution | 11 | $2M | Vietnam | GoDaddy | GoDaddy | Application Hosting and Computing Services | 2021 | n/a |
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Distribution | 10 | $1M | United States | Microsoft | Microsoft 365 | Collaboration | 2021 | n/a |
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Distribution | 10 | $1M | United States | Zendesk | Zendesk Service | Customer Support | 2021 | n/a |
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Distribution | 10 | $1M | United States | Zendesk | Zendesk Chat | Chatbots and Conversational AI | 2021 | n/a |
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Distribution | 10 | $1M | United States | Intuit | Intuit Mailchimp | Marketing Automation | 2021 | n/a |
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Distribution | 10 | $1M | United States | Calendly | Calendly | Online Meeting Scheduling | 2021 | n/a |
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