Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Communications
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Virgin Media O2 UK | Communications | 16000 | $10.7B | United Kingdom | Tableau Software | Tableau Pulse | Analytics and BI | 2024 | n/a | In 2024 Virgin Media O2 UK piloted Tableau Pulse as part of its Analytics and BI deployment, following an initial Tableau introduction in December 2023. The rollout targeted fraud prevention and broader analytics use cases, positioning Tableau Pulse to deliver near real time alerting and visualization capabilities that support investigative workflows and operational monitoring. The Tableau Pulse implementation focused on configuring real time alerts, interactive dashboards, and visualization-driven investigative views to surface anomalous patterns in transaction and behavior data. Tableau Pulse dashboards were instrumented to shorten analyst detection cycles, and standard Tableau dashboards provided consolidated reporting and ad hoc analysis across fraud and analytics teams. Operational coverage centered on the companys fraud prevention function and adjacent analytics teams across the United Kingdom, with the Tableau Pulse pilot executed during the high volume Black Friday period in November 2024. The deployment was integrated into existing analytics pipelines and fraud operations, enabling the delivery of near real time alerts into incident handling and analyst review workflows. Governance was structured around centralized analytics ownership and embedded fraud operations collaboration to operationalize alerts and investigative handoffs. Outcomes reported by Virgin Media O2 UK include preventing an estimated £250 million in fraud and reducing data request turnaround from weeks to under 48 hours, results that were attributed to the combined use of Tableau and Tableau Pulse to identify fraud patterns and stop shifts in fraudulent activity. | |
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Virgin Media O2 UK | Communications | 16000 | $10.7B | United Kingdom | Datatrack | Datatrack Storm Contact Center Analytics | Analytics and BI | 2022 | n/a | In 2022, Virgin Media O2 UK engaged Datatrack to tailor Datatrack Storm Contact Center Analytics to address specific operational UC and contact-centre challenges across its UK operations, using the Analytics and BI application to centralize performance visibility. The engagement is cited on the vendor Storm product page as a tailored deployment that transformed Storm into a managed analytics offering for the operator’s contact-centre environment. Datatrack Storm Contact Center Analytics was configured to emphasize Storm UC analytics capabilities and contact centre analytics workflows, including ingestion and normalization of contact centre telemetry, configurable dashboards, scheduled reporting, and role based access for operational and management teams. Configuration focused on surfacing queue and agent state visibility, call event aggregation, and SLA oriented dashboards aligned to contact-centre operations, consistent with Analytics and BI functional patterns. Operational coverage targeted Virgin Media O2 UK contact-centre operations and unified communications telemetry, with the solution delivered as a cost effective managed analytics solution rather than a point tool. Governance was adapted to support managed delivery, with analytics provisioning and dashboard updates handled by Datatrack under the tailored engagement model, and operational stakeholders consuming insights for day to day UC and contact-centre management. The vendor testimonial indicates the outcome was an adapted, cost effective managed analytics solution for VMO2. The narrative on the vendor page positions Datatrack Storm Contact Center Analytics as a tailored Analytics and BI implementation focused on UC and contact-centre operational visibility. | |
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Communications | 16000 | $10.7B | United Kingdom | Clintview | Clintview | Analytics and BI | 2019 | n/a |
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Communications | 16000 | $10.7B | United Kingdom | Broadcom | Broadcom Clarity PPM (ex CA PPM) | Project Portfolio Management | 2018 | Nsc Global |
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Communications | 16000 | $10.7B | United Kingdom | Zinier | Zinier | Field Service Management | 2022 | n/a |
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Communications | 17933 | $7.8B | United Kingdom | Microsoft | Microsoft Power BI | Analytics and BI | 2021 | n/a |
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Communications | 800 | $510M | Ireland | Snowflake | Snowflake Data Cloud | Data Warehouse | 2024 | n/a |
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Communications | 800 | $510M | Ireland | Adobe Systems | Adobe Experience Manager | Digital Asset Management | 2015 | n/a |
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Communications | 800 | $510M | Ireland | Adobe Systems | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | 2016 | n/a |
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Communications | 800 | $510M | Ireland | Tealium | Tealium IQ Tag Management | Tag Management | 2016 | n/a |
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