Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Simply Business | Insurance | 900 | $196M | United Kingdom | Google Cloud Analytics Hub | Analytics and BI | 2022 | n/a | In 2022 Simply Business implemented Google Cloud Analytics Hub to centralize analytics and governance as part of its Analytics and BI capability, targeting contact-center and marketing analytics across its UK operations. The deployment aimed to centralize trusted metrics and improve discoverability for analysts and business users while enabling compliance workflows required in insurance operations. The implementation layered Snowflake as the centralized data warehouse, dbt for model development and transformation pipelines, and Looker for the semantic layer and user-facing dashboards, with Google Cloud Analytics Hub providing a company wide distribution and access layer for curated data products. This architecture emphasized modular data products, dbt lineage for model governance, and Looker governed explores to deliver consistent metric definitions. Operational scope included contact-center analytics use cases and marketing analytics in the United Kingdom, with explicit support for searching and accessing contact-center recordings to accelerate analytics processes. Governance changes focused on a centralized metric catalog and discoverability, standardizing Looker and dbt artifacts across teams to reduce fragmentation and support regulatory compliance. The case study describes explicit module usage for Looker dbt and Snowflake and reports that the Analytics Hub supports regulatory compliance and materially sped contact-center analytics by improving how recordings are searched and accessed. Google Cloud Analytics Hub was used to unify these Analytics and BI capabilities and to make curated data assets broadly accessible across the company. | ||
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Florida Southern College | Education | 834 | $196M | United States | Jenzabar | Jenzabar Intelligence | Analytics and BI | 2019 | n/a | In 2019 Florida Southern College implemented Jenzabar Intelligence in the Analytics and BI category to simplify and accelerate financial data collection and processing. Jenzabar Intelligence was deployed to deliver cabinet level dashboards and to enable faster, data driven financial planning and decision making in the United States. The implementation centered on Jenzabar Intelligence configured to leverage Jenzabar Analytics Financial Analytics model, with configuration focused on financial data ingestion, normalization, and dimensional modeling consistent with Analytics and BI functional workflows. The deployment included creation of executive dashboards, operational finance reports, and self service reporting capabilities to support budget owners and cabinet level stakeholders. Operational scope covered the college finance organization and cabinet leadership, with rollout activities that emphasized role based access controls, scheduled data refresh processes, and training for finance users to incorporate analytics into planning cycles. The project delivered cabinet level visibility and faster data driven financial planning and decision making as stated in the vendor announcement. | |
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Manufacturing | 1066 | $197M | Italy | Microsoft | Microsoft Power BI | Analytics and BI | 2016 | n/a |
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Retail | 1668 | $197M | South Africa | Microsoft | Microsoft Power BI | Analytics and BI | 2015 | n/a |
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Insurance | 1000 | $197M | United States | Guidewire | Guidewire Analytics | Analytics and BI | 2021 | n/a |
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Life Sciences | 960 | $197M | Canada | Microsoft | Microsoft Power BI | Analytics and BI | 2024 | n/a |
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Banking and Financial Services | 500 | $198M | United States | Microsoft | Microsoft Power BI | Analytics and BI | 2015 | n/a |
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Professional Services | 500 | $199M | Singapore | Tableau Software | Tableau | Analytics and BI | 2021 | n/a |
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Professional Services | 500 | $199M | Singapore | Microsoft | Microsoft Power BI | Analytics and BI | 2021 | n/a |
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Leisure and Hospitality | 1200 | $200M | Canada | MicroStrategy | MicroStrategy ONE Analytics | Analytics and BI | 2015 | n/a |
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