Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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North American Interconnect | Manufacturing | 1100 | $200M | United States | Datapolis | Datapolis Process Intelligence | Process Mining | 2012 | n/a | In 2012, North American Interconnect implemented Datapolis Process Intelligence as a Process Mining application to instrument and analyze process and document flows inside its SharePoint environment. The deployment targeted process visibility across manufacturing-related workflows and associated administrative document flows, leveraging Datapolis expertise in SharePoint-centric process automation. Datapolis Process Intelligence was configured to surface process maps and sequence analytics derived from SharePoint workflow artifacts and document libraries, using Datapolis Workbox concepts of separate business and technical layers. Configuration emphasized the graphical designer model, enabling the modeling of phases and the embedding of automated logic for task creation, while standard Process Mining capabilities such as process discovery and visual conformance analysis were applied to SharePoint event data. The implementation integrated directly with the company SharePoint platform and aligned with Datapolis patterns for human-centric workflow orchestration, preserving graphical workflow models for ongoing change. Governance focused on model ownership and iterative updates through the Datapolis Workbox designer, formalizing how process definitions and task automation are maintained within operational teams responsible for shop-floor and administrative process execution. | |
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Kakao Entertainment | Media | 600 | $200M | South Korea | Fluxicon | Fluxicon Disco | Process Mining | 2019 | n/a | In 2019, Kakao Entertainment implemented Fluxicon Disco for Process Mining to analyze user behavior in its Melon mobile streaming service. Melon generates voluminous mobile app log data that records service usage and new user sign-up events tied to KakaoTalk accounts, and Disco intake focused on user journeys during the day users registered via KakaoTalk. Using Fluxicon Disco the analytics team applied journey discovery workflows and sequence analysis to reconstruct end to end sign-up and early engagement paths, then classified new users into five behavioral segments. Fluxicon Disco's event log driven Process Mining approach enabled the team to surface characteristic sequences and variant funnels that explained why each segment signed up. The implementation ingested mobile app logs and KakaoTalk sign-up events, centering operational coverage on the Melon mobile application and first day user interactions. Business functions involved included product analytics, acquisition marketing, and campaign planning, with analysis artifacts handed off for targeted execution. Governance shifted toward analytics led segmentation and operationalizing behavioral variants, with findings forming the input for a planned targeted marketing campaign aimed at increasing each segment's CVR. Kakao Entertainment judged that process mining with Fluxicon Disco plays a central role in understanding new customers and is likely to contribute to maximizing earnings. | |
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Professional Services | 1300 | $200M | United States | HCL Technologies | HCL DRYiCE iControl | Process Mining | 2018 | n/a |
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Banking and Financial Services | 750 | $200M | Australia | iGrafx | iGrafx Process360 Live | Process Mining | 2018 | n/a |
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Insurance | 760 | $200M | Germany | Mehrwerk | MPM ProcessMining | Process Mining | 2020 | n/a |
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Professional Services | 1150 | $200M | Australia | Nintex | Nintex Promapp | Process Mining | 2020 | n/a |
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Professional Services | 1500 | $200M | Australia | Nintex | Nintex Promapp | Process Mining | 2019 | n/a |
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Manufacturing | 1400 | $200M | United States | Nintex | Nintex K2 Five | Process Mining | 2019 | n/a |
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Education | 2000 | $200M | United States | ProcessMaker | ProcessMaker BPM | Process Mining | 2019 | n/a |
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Consumer Packaged Goods | 700 | $200M | Spain | Ultimus | Ultimus Digital Process Automation Suite | Process Mining | 2019 | n/a |
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