Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Oliver James Associates | Professional Services | 800 | $200M | United Kingdom | Pendo.io | Pendo Web Analytics | Analytics and BI | 2022 | n/a | In 2022, Oliver James Associates deployed Pendo Web Analytics, an Analytics and BI application. The implementation embedded Pendo Analytics instrumentation and segmented in-app Guides inside the firm’s customized Salesforce CRM to address CRM process automation and recruiting workflows across its global operations. Configuration emphasized segmented in-app Guides, event-level analytics, and onboarding flows tied to CRM workflows. Segmentation logic targeted Guides by user role and recruitment process stage to increase workflow completion and accelerate feature adoption. The deployment used Pendo Analytics dashboards to surface CRM insights for product, operations, and recruiting teams. Integration with the customized Salesforce CRM was central to the implementation, with Pendo data mapped to CRM objects and user events to make analytics CRM-centric. Operational coverage focused on global recruiting operations and CRM process automation, aligning guided workflows with talent acquisition activities. Business functions impacted included recruiting operations and CRM operations, which consumed in-app guidance and analytics to improve adherence to process. The case study reports a 15% increase in workflow completion and a marked improvement in feature adoption and onboarding across global recruiting operations, outcomes attributed to Pendo Analytics instrumentation and segmented in-app Guides. | |
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Arthur D. Little | Professional Services | 1500 | $200M | Belgium | Kantata | Kantata Business Intelligence | Analytics and BI | 2017 | n/a | In 2017, Arthur D. Little implemented Kantata Business Intelligence to centralize operational and financial data across its global consulting business, deploying the platform within an Analytics and BI context. The implementation positioned Kantata Business Intelligence as the enterprise reporting and planning layer supporting resource and financial management across the firm. The deployment configured Kantata Business Intelligence to support resource planning, finance planning, and operations automation workflows, consolidating project, utilization, and financial datasets into unified reporting and forecasting views. Implementation work emphasized forecasting and data-driven insight capabilities to surface demand signals and capacity constraints relevant to consulting delivery and engagement planning. Operational coverage explicitly encompassed Arthur D. Little's global consulting operations and the finance and resource planning functions, with the platform used to centralize processes and automate routine planning tasks across regions and service lines. The rollout established single-source reporting for cross-functional stakeholders and aligned planning workflows to a common dataset consistent with Analytics and BI best practices. Arthur D. Little later renewed and expanded its Kantata commitment, and the vendor press release explicitly cites data-driven insights and improved forecasting enabled by Kantata Business Intelligence for finance and resource planning. Governance changes included process standardization and centralized reporting controls to align decision making to the platform's data models and to support ongoing expansion. | |
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Construction and Real Estate | 300 | $200M | United States | Inhabit | Inhabit Anyone Home Analytics | Analytics and BI | 2017 | n/a |
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Manufacturing | 800 | $200M | Germany | ONIQ | ONIQ | Process Mining | 2022 | n/a |
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Retail | 1200 | $200M | United Kingdom | BetterCommerce | BetterCommerce Analytics | Analytics and BI | 2020 | n/a |
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Leisure and Hospitality | 1200 | $200M | Canada | Agilysys | Agilysys Book4Time Reports and Analytics | Analytics and BI | 2012 | n/a |
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Consumer Packaged Goods | 1000 | $200M | Brazil | Fathom | Fathom Analytics | Analytics and BI | 2025 | n/a |
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Construction and Real Estate | 300 | $200M | United States | Chartbeat | Chartbeat | Analytics and BI | 2015 | n/a |
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Construction and Real Estate | 1000 | $200M | Brazil | Anapro+ | Anapro+ Decision Making | Analytics and BI | 2019 | n/a |
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Construction and Real Estate | 500 | $200M | United States | Computer Guidance | eCMS Business Intelligence & Analytics | Analytics and BI | 2016 | n/a |
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