Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Axel Arigato | Retail | 500 | $200M | Sweden | DEMA | DEMA Platform | Analytics and BI | 2025 | n/a | In 2025, Axel Arigato deployed DEMA Platform as a website-focused Analytics and BI layer to centralize tracking and reporting for its direct-to-consumer digital channels. The implementation positions DEMA Platform on the company website to capture behavioral events and serve as the primary source for web analytics and customer interaction reporting. The DEMA Platform implementation included event-level tagging, data collection pipelines, real-time dashboards, and configurable visualization and reporting capabilities consistent with Analytics and BI implementations. Configuration work emphasized a measurement model with custom metrics and cohort analysis, along with scheduled reporting and export capabilities to support downstream analysis and campaign measurement. Deployment architecture is concentrated on the website, using client-side and server-side collection patterns to populate the DEMA Platform data model, and instrumenting the site data layer for consistent event taxonomy. Operational coverage spans digital merchandising, e-commerce, product, marketing, and analytics teams, enabling those business functions to consume dashboards and segmented reports from the DEMA Platform. Governance was structured around a tagging and measurement governance process, role-based access controls, and phased rollout of event schemas to reduce data quality risk. The rollout included documentation of the measurement framework and training for analytics and marketing users to institutionalize reporting workflows within the DEMA Platform environment. | |
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GAMUDA LAND | Construction and Real Estate | 1000 | $200M | Malaysia | Tableau Software | Tableau | Analytics and BI | 2021 | n/a | ||
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Construction and Real Estate | 1000 | $200M | Malaysia | Microsoft | Microsoft Power BI | Analytics and BI | 2020 | n/a |
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Professional Services | 900 | $200M | United States | Zoho Corp. | Zoho DataPrep | Analytics and BI | 2021 | n/a |
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Government | 2500 | $200M | United Arab Emirates | RheinBrucke IT Consulting | RheinBrucke MeRLIN Spend Analysis | Analytics and BI | 2021 | n/a |
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Manufacturing | 250 | $200M | Netherlands | Google Charts | Analytics and BI | 2017 | n/a |
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Non Profit | 1000 | $200M | United States | Sisense | Sisense Fusion | Analytics and BI | 2019 | n/a |
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Professional Services | 700 | $200M | United Kingdom | Dreamdata | Dreamdata Revenue Analytics | Analytics and BI | 2025 | n/a |
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Government | 1200 | $200M | United States | Tableau Software | Tableau | Analytics and BI | 2020 | n/a |
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Leisure and Hospitality | 250 | $200M | Australia | Chartbeat | Chartbeat | Analytics and BI | 2013 | n/a |
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