Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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AuditBoard | Professional Services | 600 | $200M | United States | Clozd | Clozd | Analytics and BI | 2022 | n/a | In 2022, AuditBoard implemented Clozd as an Analytics and BI initiative to capture win loss intelligence and surface gaps in communicating ROI and value. The program centered on structured win loss interviews and analysis to identify recurring value messaging failures across deals. AuditBoard used Clozd to formalize a value framework, build playbooks, and drive targeted sales enablement changes. Implemented capabilities included standardized interview templates, thematic analysis workflows, and a centralized insights repository that informed sales content and product prioritization. Clozd was used as the system of record for win loss findings and enablement artifacts. Rollout and governance focused on operationalizing findings across sales and product teams, changing qualification and messaging workflows and feeding product feedback loops. AuditBoard reported a sustained improvement in win rates, including a greater than five percentage point increase for a previously struggling product, demonstrating that Clozd driven win loss analysis informed concrete sales and product actions. | |
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Rokt | Professional Services | 580 | $200M | United States | Flipt Software | Flipt | Analytics and BI | 2023 | n/a | In 2023, Rokt deployed Flipt. Rokt deployed Flipt in the Analytics and BI category to provide centralized feature control within its software engineering and platform deployment environment in the United States. The implementation leverages Flipt's feature-flagging and feature-management capabilities to dynamically turn on features, enable bulkheads for failure recovery, and run experiments in production. Flipt is used for runtime flag evaluation and experiment orchestration to control service behavior and to help maintain low latency and high availability. Operational scope encompasses Rokt's engineering and platform teams in the United States, with governance structured around flag lifecycle, experiment rollout, and rollback processes. The deployment positions Flipt as a control plane for runtime feature decisions, reducing deployment risk while supporting resilience and availability objectives. | |
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Healthcare | 3000 | $200M | United States | Deposco | Deposco Bright Performance | Analytics and BI | 2023 | n/a |
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Consumer Packaged Goods | 450 | $200M | Canada | IBM | IBM Cognos Insight | Analytics and BI | 2021 | Converge Technology Solutions |
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Professional Services | 2000 | $200M | Indonesia | Tableau Software | Tableau | Analytics and BI | 2018 | n/a |
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Construction and Real Estate | 1500 | $200M | United States | Netsmart Technologies | Netsmart SimpleAnalyzer | Analytics and BI | 2022 | n/a |
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Retail | 1200 | $200M | Spain | Nextail | Nextail Inventory Analytics | Analytics and BI | 2021 | n/a |
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Consumer Packaged Goods | 1300 | $200M | United States | Mi9 Retail | Mi9 Intelligence | Analytics and BI | 2018 | n/a |
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Automotive | 520 | $200M | United States | Motorq | Motorq | Analytics and BI | 2024 | n/a |
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Professional Services | 900 | $200M | United States | Opstream | Opstream Agentic Analytics | Analytics and BI | 2025 | n/a |
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