Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Praktiker Hungary | Retail | 1500 | $228M | Hungary | Prefixbox | Prefixbox Insights | Analytics and BI | 2022 | n/a | In 2022 Praktiker Hungary implemented Prefixbox Insights, deploying the vendor's search solution and analytics dashboard as part of its e-commerce stack, aligning with the Analytics and BI category to improve online search relevance and merchandising decisions. The deployment targeted the company web storefront and the Hungarian retail e-commerce channel, with configuration focused on surfacing search telemetry and experiment results to product and merchandising teams. Prefixbox Insights was implemented using Prefixbox Search Analytics and experimentation modules, delivering a detailed analytics dashboard for query performance, zero result detection, and relevance tuning workflows. The implementation included search relevance experimentation to iterate on ranking rules and synonym handling, and a centralized analytics view to monitor search KPIs and guide ongoing configuration changes. Operational coverage remained e-commerce centric, affecting search, merchandising, and online category management functions, with governance structured around experimentation cycles and relevance change control managed by product and merchandising stakeholders. The project explicitly reduced zero result search rate by 31 percent and increased average order value by 19 percent on Praktiker Hungary s e-commerce site, outcomes attributed to the Prefixbox Search Analytics and experimentation-led relevance optimization. | |
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Alex and Ani | Retail | 1500 | $230M | United States | MicroStrategy | MicroStrategy ONE Analytics | Analytics and BI | 2014 | n/a | ||
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Retail | 1800 | $230M | United States | MicroStrategy | MicroStrategy ONE Analytics | Analytics and BI | 2014 | n/a |
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Insurance | 580 | $230M | United States | Microsoft | Microsoft Power BI | Analytics and BI | 2022 | n/a |
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Non Profit | 1000 | $230M | United States | Domo | Domo | Analytics and BI | 2017 | n/a |
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Government | 2000 | $230M | United Kingdom | Oracle | Oracle OBIEE | Analytics and BI | 2013 | n/a |
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Manufacturing | 1070 | $230M | France | Celonis GmbH | Celonis Execution Management Platform | Process Mining | 2018 | n/a |
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Professional Services | 515 | $230M | United States | GoodData Corporation | GoodData | Analytics and BI | 2018 | n/a |
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Insurance | 580 | $230M | United States | Tableau Software | Tableau | Analytics and BI | 2020 | n/a |
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Manufacturing | 520 | $230M | United Kingdom | Tableau Software | Tableau | Analytics and BI | 2015 | n/a |
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