Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Bird | Professional Services | 427 | $245M | United States | Tableau Software | Tableau | Analytics and BI | 2021 | n/a | ||
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Bird | Professional Services | 427 | $245M | United States | Metabase | Metabase | Analytics and BI | 2021 | n/a | In 2021 Bird implemented Metabase as its Analytics and BI platform. The Metabase implementation centralized self service analytics for operations teams supporting 45 local operators across Iowa, Kansas, Missouri, Nebraska, and North Dakota, aligning analytics with field operations and revenue per operator monitoring. Metabase dashboards, native SQL querying, and map visualizations were configured to surface vehicle allocation, utilization, and operator performance metrics. GeoJSON assets were used to enable geospatial visualizations that represent market level density and utilization patterns, and saved questions and dashboard collections provided operational views for regular coaching and daily decision making. Metabase was used alongside existing Tableau artifacts and GeoJSON mapping resources to provide complementary visualization and reporting workflows. An internal advocate and business coach within operations led adoption and training, embedding Metabase into operator coaching, client onboarding, and ongoing performance reviews to sustain usage across dozens of markets. | |
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Government | 2500 | $245M | United Kingdom | Microsoft | Microsoft Power BI | Analytics and BI | 2020 | n/a |
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Media | 150 | $246M | United States | Lumina Decision Systems | Lumina Analytica | Analytics and BI | 2005 | n/a |
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Manufacturing | 1900 | $246M | Germany | Fathom | Fathom Analytics | Analytics and BI | 2022 | n/a |
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Manufacturing | 917 | $247M | United Kingdom | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2016 | n/a |
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Banking and Financial Services | 900 | $247M | United States | Microsoft | Microsoft Power BI | Analytics and BI | 2020 | n/a |
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Media | 643 | $247M | United Kingdom | Conviva | Conviva | Analytics and BI | 2025 | n/a |
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Consumer Packaged Goods | 669 | $248M | United Kingdom | SAP | SAP BW (Business Warehouse) | Data Warehouse | 2011 | n/a |
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Leisure and Hospitality | 500 | $248M | Switzerland | Iconosquare | Iconosquare | Analytics and BI | 2017 | n/a |
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