Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Mill Creek Residential Trust | Construction and Real Estate | 1500 | $400M | United States | Entrata | Entrata Reporting | Analytics and BI | 2025 | n/a | In 2025 Mill Creek Residential Trust implemented Entrata Reporting alongside Entrata Invoice Processing & Bill Pay to automate accounts payable and vendor payments across its U.S. portfolio, deploying Entrata Reporting to support finance analytics within the Analytics and BI category. The deployment targeted accounts payable and vendor payment workflows for property and corporate finance teams, aligning billing capture and payment orchestration with centralized reporting for finance and AP analytics. The implementation used Entrata Invoice Processing & Bill Pay modules to capture invoices, automate payment runs and standardize vendor rate matching, while Entrata Reporting provided reporting and BI capabilities for invoice lifecycle visibility and exception analysis. Configuration focused on automated invoice intake and reduced manual entry, with workflow automation to route invoices through AP approval steps and to the bill pay engine for payment execution. Operational coverage spanned Mill Creek Residential Trusts U.S. portfolio sites and centralized AP operations, with Entrata Reporting serving as the analytics layer for accounts payable, vendor payment trending and operational dashboards. Explicit outcomes reported include processing 24,000 invoices without full manual input and measurable improvements in vendor rate matching and processing efficiency, reflecting reduced invoice lag and lower check processing effort. Governance and process changes centered on standardizing AP workflows and consolidating invoice processing policies under a single Entrata-driven process, enabling finance teams to use Entrata Reporting for audit trails and recurring reporting. Rollout emphasized central operational control and analytics-led monitoring of vendor payments and invoice exceptions to sustain the new automated accounts payable practices. | |
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AppsFlyer | Professional Services | 1100 | $400M | United States | Firebolt Analytics | Firebolt | Data Warehouse | 2021 | n/a | In 2021, AppsFlyer implemented Firebolt as a cloud Data Warehouse to power company-wide operational analytics across sales, marketing, support, finance and HR. The deployment targeted acceleration of Looker dashboards and interactive analytics for approximately 1,000 Looker users within the United States. The Firebolt implementation centralized analytical workloads into a cloud data warehouse architecture, optimizing query execution and dashboard responsiveness. Firebolt was configured to surface key reports and operational metrics across revenue, marketing attribution, support operations and HR analytics, enabling more interactive exploration and reporting workflows. Integration work focused on Looker, with Firebolt accelerating Looker queries and dashboard refresh patterns to support a high concurrency reporting layer. Operational coverage explicitly included sales, marketing, support, finance and HR teams across AppsFlyer in the United States, providing a single analytics store for crossfunctional operational reporting. In this configuration Firebolt delivered 33 to 183 times faster query performance for key reports, and Firebolt reported up to 5 times lower infrastructure cost versus alternatives, which enabled interactive dashboards for about 1,000 Looker users. | |
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Construction and Real Estate | 1070 | $400M | France | Jenzabar | Jenzabar Intelligence | Analytics and BI | 2020 | n/a |
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Transportation | 2000 | $400M | Brazil | Microsoft | Microsoft Power BI | Analytics and BI | 2020 | n/a |
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Government | 6000 | $400M | Qatar | IBM | Ibm Db2 Analytics Accelerator | Analytics and BI | 2017 | Ibm |
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Manufacturing | 1100 | $400M | France | Lectra | Lectra Retviews | Analytics and BI | 2023 | n/a |
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Leisure and Hospitality | 20000 | $400M | South Africa | Microsoft | Microsoft SQL Server Integration Services (SSIS) | Analytics and BI | 2015 | Prosys Infotech |
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Retail | 1291 | $400M | Hungary | Prefixbox | Prefixbox Insights | Analytics and BI | 2023 | n/a |
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Media | 2000 | $400M | United States | Conviva | Conviva | Analytics and BI | 2025 | n/a |
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Media | 300 | $400M | United States | Conviva | Conviva | Analytics and BI | 2025 | n/a |
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