Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Bank Muamalat | Banking and Financial Services | 2357 | $400M | Malaysia | Google Looker | Analytics and BI | 2024 | n/a | In 2024, Bank Muamalat deployed Google Looker as a central component of its Analytics and BI capability on Google Cloud, aligning business intelligence with a cloud-based operating model. Google Looker is being used to consolidate first-party data into unified, 360-degree customer profiles that non-technical business analysts and marketers can access for targeted product and marketing design. The implementation configured Google Looker to model enterprise datasets hosted in Google BigQuery, deliver reusable dashboards and governed self-service analytics, and provide a single semantic layer for customer, product, and campaign reporting. Looker was provisioned to support reporting for marketing automation, customer segmentation, and product analytics workflows, enabling analysts to generate insights without heavy engineering involvement. Looker integrates with Google BigQuery and Google Marketing Platform to ingest and operationalize application and marketing data, and it sits alongside Vertex AI Search and Conversation as the analytics and BI front end for responsible generative AI use cases. The broader platform architecture includes Mambu as the digital core banking platform and Backbase for engagement banking, Firestore for serverless operational data persistence, and Google Chronicle Security Operations and Security Command Center Premium augmented by Mandiant Threat Intelligence for detection and response, all feeding governed datasets into BigQuery and Looker. Governance for the Google Looker deployment emphasizes built-in data access controls and customer-managed encryption keys, aligning analytics access with the banks security and compliance requirements. The cloud-first rollout supports automation in document data capture and faster product launch cycles, including reported application completion speeds up to six times faster, and it enables staff to use unified data and AI-driven search to reduce time spent on information retrieval and focus on customer engagement and product design. | ||
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UGAP | Professional Services | 1500 | $400M | France | SAP | SAP BW/4HANA | Data Warehouse | 2016 | n/a | ||
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Education | 1771 | $400M | United Kingdom | SAP | SAP Analytics Cloud | Analytics and BI | 2020 | n/a |
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Professional Services | 800 | $400M | United States | Statsig | Statsig Platform | Analytics and BI | 2023 | n/a |
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Professional Services | 900 | $400M | United States | Statsig | Statsig Platform | Analytics and BI | 2023 | n/a |
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Education | 6500 | $400M | Brazil | Microsoft | Microsoft Power BI | Analytics and BI | 2024 | n/a |
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Manufacturing | 3300 | $400M | New Zealand | SmartStream | SmartStream Air | Process Mining | 2021 | n/a |
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Insurance | 1100 | $400M | United States | 1upHealth | 1upHealth Platform | Analytics and BI | 2023 | n/a |
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Professional Services | 2000 | $400M | United States | Clozd | Clozd | Analytics and BI | 2021 | n/a |
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Communications | 1334 | $400M | Japan | Elasticsearch | Elastic Beats | Analytics and BI,Data Warehouse | 2016 | n/a |
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