Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Retail
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Soriana | Retail | 86000 | $9.2B | Mexico | Terra Networks | Terra EDI | Electronic Data Interchange (EDI) | 2023 | n/a | In 2023, Soriana implemented Terra EDI as its Electronic Data Interchange (EDI) platform to automate supplier to retailer document exchange and support retail supply chain messaging across Mexico. Terra EDI Cloud was deployed to enable connectivity with supplier trading partners and to handle orders, shipments, and invoices as primary transaction flows supporting retail replenishment and billing processes. The Terra EDI implementation emphasized order to cash workflows and shipping ASN processes, using document translation and routing capabilities common to Electronic Data Interchange (EDI) solutions. Configuration work focused on mapping supplier transaction sets to Soriana receiving and accounts payable formats, and on establishing validation rules for purchase orders, advance shipping notices, and electronic invoicing. Operational coverage targeted Soriana procurement, logistics, and finance functions, with connectivity designed for supplier systems and distribution center workflows across the Mexico region. Integrations concentrated on automated exchange of orders, shipments, and invoice documents between Terra EDI Cloud and Soriana trading partners, reducing manual touchpoints in order processing and shipment reconciliation. Governance centered on supplier onboarding, transaction standardization, and operational support processes to manage trading partner connectivity and exception handling. The stated outcome from the Terra EDI deployment was to automate supplier to retailer document exchange and streamline retail supply chain operations, aligning EDI processing with Soriana procurement and logistics workflows. | |
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Tommy Hilfiger Europe B.V. (PVH) | Retail | 16000 | $9.2B | Netherlands | ContactPigeon | ContactPigeon Marketing | Marketing Automation | 2020 | n/a | In 2020, Tommy Hilfiger Europe B.V. (PVH) deployed ContactPigeon Marketing as a Marketing Automation solution to expand its online presence in Greece and support marketing and CRM objectives. The deployment focused on digital customer engagement within Greek e commerce channels and targeted subscriber acquisition and retention. ContactPigeon Marketing was configured with campaign automation, on-site retargeting and segmentation as core modules, and the implementation instrumented dynamic on-site pop-ups, push notifications, and email automation workflows. Advanced segmentation drove behavioral and demographic audience slices that triggered personalized email flows and on-site retargeting experiences. The implementation reflected Marketing Automation functional patterns such as triggered campaigns, lifecycle automation, and real time engagement controls. Operationally the rollout targeted the marketing and CRM function for Greece, consolidating campaign control and segmentation rules across local digital touchpoints. Governance emphasized campaign level automation and segmentation governance to coordinate email, push and on-site experience triggers across Greek sites. Measured outcomes reported from the ContactPigeon Marketing deployment included a 35 percent year over year increase in email subscribers, a 48.4 percent growth in open rates, and a 92 percent increase in revenue linked to the program. These outcomes were presented alongside the implemented modules of campaign automation, on-site retargeting and segmentation. | |
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Retail | 36979 | $9.1B | Portugal | Tungsten Automation | Kofax Transformation | Intelligent Document Processing | 2017 | n/a |
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Retail | 36979 | $9.1B | Portugal | Tungsten Automation | Kofax ReadSoft Online | AP Automation | 2017 | n/a |
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Retail | 36979 | $9.1B | Portugal | SAP | SAP S/4 HANA | ERP Financial | 2017 | n/a |
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Retail | 36979 | $9.1B | Portugal | SAP | SAP SuccessFactors Recruiting | Recruiting,Applicant Tracking System | 2014 | n/a |
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Retail | 36979 | $9.1B | Portugal | SAP | SAP SuccessFactors Performance and Goals | Performance and Goal Management | 2014 | n/a |
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Retail | 36979 | $9.1B | Portugal | SAP | SAP SuccessFactors Learning | Learning and Development | 2020 | n/a |
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Retail | 36979 | $9.1B | Portugal | Microsoft | Microsoft 365 | Collaboration | 2015 | n/a |
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Retail | 36979 | $9.1B | Portugal | Intuit | Intuit Mailchimp | Marketing Automation | 2017 | n/a |
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