Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Sap
- Oracle
- Microsoft
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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GLOBUS Markthallen | Retail | 20000 | $9.0B | Germany | SAP | SAP Emarsys Loyalty | Customer Loyalty | 2020 | n/a | In 2020, GLOBUS Markthallen implemented SAP Emarsys Loyalty as a strategic Customer Loyalty application to centralize recurring buyer engagement and program orchestration. The deployment established SAP Emarsys Loyalty as the primary loyalty engine within the retailer's SAP Customer Experience footprint. The implementation focused on loyalty orchestration and campaign management capabilities typical for Customer Loyalty platforms, including customer segmentation, personalized lifecycle campaigns, and points and tier program configuration. SAP Emarsys Loyalty was configured to support automated campaign workflows and customer lifecycle triggers consistent with retail loyalty use cases. Integration work included explicit linkage to SAP Customer Data Cloud and SAP Customer Data Platform, enabling unified customer profiles and consented identity resolution across marketing and loyalty interactions. Those integrations aligned Emarsys loyalty events with the retailer's master customer records, supporting targeted messaging and profile driven segmentation for marketing and CRM teams. Governance and rollout were led by SAP Customer Experience specialists on GLOBUS Markthallen staff, who performed solution design and implementation activities. Governance centered on centralized profile management and consent controls through the Customer Data Cloud, with process changes to marketing campaign workflows and loyalty enrollment procedures to operationalize the new SAP Emarsys Loyalty capabilities. | |
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GLOBUS Markthallen | Retail | 20000 | $9.0B | Germany | SAP | SAP Customer Activity Repository for S/4HANA Retail | CRM | 2020 | KPS | In 2020, GLOBUS Markthallen implemented SAP Customer Activity Repository for S/4HANA Retail to underpin an AI based product recommendation initiative. The SAP Customer Activity Repository for S/4HANA Retail deployment was anchored in the CRM category and targeted the specific problem of generic recommendations for unknown or unregistered customers. KPS engaged to prototype and build an AI based product recommendation engine that joined product master data with purchase histories exported from SAP Customer Activity Repository via SAP Business Warehouse. The implementation ingested raw SAP CAR exports into Google Cloud, transformed and persisted records in Google BigQuery, and trained recommendation models in Google Cloud Vertex AI, achieving a prediction confidence level above 80 percent on the initial model run. Operational scope centered on the Globus St. Wendel site while leveraging CAR point of sale data flows, and the solution consumed approximately 95k user events and signals together with 170k catalog records during the pilot. The workstream focused on product catalog enrichment, event signal processing, model training pipelines, and serving predictions back to merchandising and customer engagement workflows in the store environment. Governance and delivery were led by KPS as the system integrator, drawing on an ongoing engagement with Globus since 2018, and the prototype was delivered in under 4 weeks. The deployment changed how product recommendation logic is sourced by connecting SAP Customer Activity Repository for S/4HANA Retail data into cloud based machine learning pipelines, improving personalization capabilities used by merchandising and customer engagement teams. | |
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Retail | 20000 | $9.0B | Germany | SAP | SAP Marketing Cloud | Marketing Automation | 2020 | n/a |
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Retail | 20000 | $9.0B | Germany | SAP | SAP Emarsys | Customer Engagement | 2020 | n/a |
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Government | 356504 | $9.0B | Uganda | Microsoft | Microsoft Azure DNS | Domain Name System (DNS) | 2025 | n/a |
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Utilities | 13477 | $9.0B | United Kingdom | SAP | SAP SuccessFactors Recruiting | Recruiting,Applicant Tracking System | 2024 | n/a |
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Retail | 20100 | $9.0B | United States | Oracle | Oracle Service Cloud (ex RightNow) | Customer Support | 2014 | Direct from vendor |
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Retail | 20100 | $9.0B | United States | SAP | SmartRecruiters SmartRecruit | Recruiting,Applicant Tracking System | 2016 | n/a |
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Retail | 20100 | $9.0B | United States | Oracle | Oracle PeopleSoft eProcurement | Procurement | 2007 | n/a |
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Retail | 20100 | $9.0B | United States | Oracle | Oracle Financials Management | ERP Financial | 2003 | n/a |
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