List of SAP Customer Activity Repository for S/4HANA Retail Customers

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Since 2010, our global team of researchers has been studying SAP Customer Activity Repository for S/4HANA Retail customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Each quarter our research team identifies companies that have purchased SAP Customer Activity Repository for S/4HANA Retail for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.

Companies using SAP Customer Activity Repository for S/4HANA Retail for CRM include: Home Depot, a United States based Retail organisation with 470000 employees and revenues of $159.51 billion, Walgreens Boots Alliance, a United States based Retail organisation with 312000 employees and revenues of $147.70 billion, Woolworths Group, a Australia based Retail organisation with 201413 employees and revenues of $44.36 billion, Coop Group, a Switzerland based Retail organisation with 95826 employees and revenues of $40.72 billion, Woolworths Supermarkets, a Australia based Retail organisation with 197773 employees and revenues of $39.70 billion and many others.

Contact us if you need a completed and verified list of companies using SAP Customer Activity Repository for S/4HANA Retail, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.

The SAP Customer Activity Repository for S/4HANA Retail customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!

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Customer	Industry	Empl.	Revenue	Country	Vendor	Application	Category	When	SI	Insight
Adidas	Retail	46045	$27.8B	Germany	SAP	SAP Customer Activity Repository for S/4HANA Retail	CRM	2014	n/a	In 2014 Adidas implemented SAP Customer Activity Repository for S/4HANA Retail in the CRM category. The initial scope focused explicitly on POS workbench functionality only, concentrating efforts on centralizing point of sale event capture across retail operations and merchandising workflows. The implementation configured the POS workbench capabilities of SAP Customer Activity Repository for S/4HANA Retail to ingest and normalize POS event level transactions, support sales reconciliation workflows, and provide a consolidated feed for downstream retail processes. Configuration work emphasized event schema standardization, time series capture of transactions, and operational reconciliation routines consistent with CRM oriented retail customer activity tracking. Integration architecture connected the CAR POS workbench directly to store point of sale streams and to S/4HANA Retail transaction and master data processes, enabling transaction-level consolidation without introducing additional named middleware in the record. Operational coverage was centered on store operations and retail merchandising business functions, with CAR acting as a central repository for POS-derived customer activity data. Governance and rollout were organized around retail operations ownership, with controls for POS event data quality, reconciliation procedures, and phased adoption across store groups. Change management focused on standardizing POS event definitions and embedding reconciliation workflows into existing store operations processes.
Agravis Raiffeisen	Consumer Packaged Goods	6853	$9.0B	Germany	SAP	SAP Customer Activity Repository for S/4HANA Retail	CRM	2014	consenso Consulting	In 2014, AGRAVIS Raiffeisen AG implemented SAP Customer Activity Repository for S/4HANA Retail as part of a CRM initiative to unify point-of-sale and retail sales data. The deployment targeted more than 400 retail locations across Germany and addressed new cash register regulations while supporting retail, merchandising and store operations functions. The implementation paired SAP Customer Activity Repository for S/4HANA Retail with SAP Customer Checkout to create a central sales and inventory data repository that captures transactions in real time. Functional capabilities configured included centralized sales and inventory reporting, point-of-sale handling for promotions and loyalty cards, and support for omnichannel scenarios such as digital receipts, self-checkout and central gift card management. Architecturally the solution used native integration between SAP Customer Activity Repository, SAP S/4HANA and SAP Customer Checkout, with transactions transmitted directly to warehouse management and accounting applications in the existing landscape. consenso Consulting GmbH led a fit-to-standard implementation approach, completing the project in six months, and governance included centralized terminal monitoring through the SAP Customer Checkout manager application to maintain operational control across store sites. Documented outcomes after rollout included increased sales transparency with consolidated, real-time reporting and access to sales and inventory data, heightened control through centralized POS monitoring, streamlined operational processes and a faster checkout experience for customers. The CRM deployment aligned retail operations, warehouse management and finance around a single repository for point-of-sale data.
ALDI Nord Deutschland Stiftung & Co. KG	Retail	72811	$30.2B	Germany	SAP	SAP Customer Activity Repository for S/4HANA Retail	CRM	2021	n/a	In 2021, ALDI Nord Deutschland Stiftung & Co. KG implemented SAP Customer Activity Repository for S/4HANA Retail. The deployment was scoped to address CRM requirements across retail operations, centralizing point of sale and customer activity data to support merchandising, planning and sales workflows. The implementation emphasized functional and technical conception of the SAP Customer Activity Repository environment, with consultant responsibilities including control and testing of software implementation and formal handover to operations. Core configuration work reflected POS DTA capabilities and GK-POS data handling, leveraging SAP HANA based data consolidation and the SAP Customer Activity Repository for S/4HANA Retail to provide transaction level and master data services. Operational coverage included specialist departments such as sales and projects and processes, with consultants tasked to support business requirements, plan and control external service providers, and optimize existing systems and processes. The deployment was positioned to ingest store POS data, enable retail analytics and feed downstream SAP Retail processes across ALDI Nord’s multi country store network. Governance was executed through IT project management in the SAP CAR context, encompassing testing, roll out handover, and ongoing optimization, and requiring product oriented ownership and cross functional collaboration between IT and retail business teams. The program required consultants with hands on SAP CAR, SAP HANA and SAP Retail expertise to operationalize data capture, reconciliation and retail reporting workflows.
	Retail	50000	$12.5B	Germany	SAP	SAP Customer Activity Repository for S/4HANA Retail	CRM	2022	n/a
	Retail	44475	$22.8B	United Kingdom	SAP	SAP Customer Activity Repository for S/4HANA Retail	CRM	2014	n/a
	Retail	418	$150M	Philippines	SAP	SAP Customer Activity Repository for S/4HANA Retail	CRM	2019	n/a
	Retail	3000	$500M	Sweden	SAP	SAP Customer Activity Repository for S/4HANA Retail	CRM	2020	n/a
	Retail	34000	$20.5B	United States	SAP	SAP Customer Activity Repository for S/4HANA Retail	CRM	2020	n/a
	Retail	51000	$8.8B	United Kingdom	SAP	SAP Customer Activity Repository for S/4HANA Retail	CRM	2020	Tata Consultancy Services (TCS)
	Retail	541	$126M	Australia	SAP	SAP Customer Activity Repository for S/4HANA Retail	CRM	2014	n/a

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Buyer Intent: Companies Evaluating SAP Customer Activity Repository for S/4HANA Retail

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FAQ - APPS RUN THE WORLD SAP Customer Activity Repository for S/4HANA Retail Coverage

SAP Customer Activity Repository for S/4HANA Retail is a CRM solution from SAP.

Companies worldwide use SAP Customer Activity Repository for S/4HANA Retail, from small firms to large enterprises across 21+ industries.

Organizations such as Home Depot, Walgreens Boots Alliance, Woolworths Group, Coop Group and Woolworths Supermarkets are recorded users of SAP Customer Activity Repository for S/4HANA Retail for CRM.

Companies using SAP Customer Activity Repository for S/4HANA Retail are most concentrated in Retail, with adoption spanning over 21 industries.

Companies using SAP Customer Activity Repository for S/4HANA Retail are most concentrated in United States, Australia and Switzerland, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SAP Customer Activity Repository for S/4HANA Retail across Americas, EMEA, and APAC.

Companies using SAP Customer Activity Repository for S/4HANA Retail range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 13.79%, large organizations with 1,001-10,000 employees - 34.48%, and global enterprises with 10,000+ employees - 51.72%.

Customers of SAP Customer Activity Repository for S/4HANA Retail include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified SAP Customer Activity Repository for S/4HANA Retail customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of CRM.

List of SAP Customer Activity Repository for S/4HANA Retail Customers

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Buyer Intent: Companies Evaluating SAP Customer Activity Repository for S/4HANA Retail

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Q1. What is SAP Customer Activity Repository for S/4HANA Retail used for?

Q2. Who uses SAP Customer Activity Repository for S/4HANA Retail for CRM?

Q3. Which companies use SAP Customer Activity Repository for S/4HANA Retail?

Q4. What is the industry breakdown of companies using SAP Customer Activity Repository for S/4HANA Retail?

Q5. What is the country breakdown of companies using SAP Customer Activity Repository for S/4HANA Retail?

Q6. What is the breakdown by employee size of companies using SAP Customer Activity Repository for S/4HANA Retail?

Q7. What is the breakdown by revenue of companies using SAP Customer Activity Repository for S/4HANA Retail?

Q8. How can I get the full list of companies using SAP Customer Activity Repository for S/4HANA Retail?