Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Sap
- Oracle
- Microsoft
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight |
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Best Western | Leisure and Hospitality | 3000 | $8.3B | United States | Microsoft | Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) | Analytics and BI | 2014 | n/a |
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Koninklijke BAM Groep N.V. | Professional Services | 21300 | $8.3B | Netherlands | Microsoft | Microsoft Dynamics CRM | CRM | 2011 | M-Hance |
In 2011, Koninklijke BAM Groep N.V. deployed Microsoft Dynamics CRM in the CRM category for BAM International. M-Hance was engaged as the system integrator to support configuration and rollout across BAM International with a strategic focus on Sub Saharan Africa and Latin America, and a named responsibility for system administration to translate corporate strategy into CRM behavior.
The Microsoft Dynamics CRM implementation emphasized business development and strategic market coverage, mapping corporate and regional strategies into CRM entities and workflows. Functional capabilities included account and contact management, opportunity pipelines and sales stage tracking, custom market analysis records for new countries and products, collaboration records to support intercompany product development, and event and networking activity capture to document conference and trade association engagement.
Operational coverage centered on BAM International business development, regional management teams, product development liaisons and senior management who used Microsoft Dynamics CRM to funnel strategy into actionable pipelines. Governance activities included establishing CRM configuration standards to reflect the Royal BAM Group strategy, defining processes to streamline new product introduction within the CRM workflow, and assigning the system administrator Microsoft Dynamics CRM role to maintain alignment between business development goals and system configuration.
The implementation narrative documents how Microsoft Dynamics CRM served as the mechanism to encourage cooperation between regions and operating companies, to capture market intelligence for Sub Saharan Africa and Latin America, and to institutionalize strategy translation into the CRM platform under M Hance supported administration.
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Leisure and Hospitality | 3000 | $8.3B | United States | Oracle | Oracle Cloud ERP | ERP Financial | 2016 | n/a |
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Leisure and Hospitality | 3000 | $8.3B | United States | Oracle | Oracle OPERA Cloud PMS | Hotel Property Management | 2010 | n/a |
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Leisure and Hospitality | 3000 | $8.3B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | 2016 | n/a |
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Leisure and Hospitality | 3000 | $8.3B | United States | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2017 | n/a |
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Non Profit | 51000 | $8.3B | United States | Oracle | Oracle OBIA | Analytics and BI | 2012 | n/a |
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Non Profit | 51000 | $8.3B | United States | Oracle | Oracle OBIEE | Analytics and BI | 2012 | n/a |
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Non Profit | 51000 | $8.3B | United States | Oracle | Oracle PeopleSoft ERP | ERP Financial | 2012 | n/a |
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Professional Services | 21300 | $8.3B | Netherlands | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2015 | n/a |
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