Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Leisure and Hospitality
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Red Roof Inn | Leisure and Hospitality | 6500 | $2.3B | United States | HotelKey | HotelKey Central Reservation System | Reservation and Booking Management | 2024 | n/a | In 2024 Red Roof Inn deployed HotelKey Central Reservation System as its Reservation and Booking Management platform to standardize booking operations across its franchise network and guest channels. The implementation emphasizes franchisee adoption and guest booking experience, positioning HotelKey Central Reservation System as the central orchestration layer for reservations and inventory control. Configuration focused on core Reservation and Booking Management capabilities, including a central reservations engine, guest-facing booking workflows, rate and inventory management, a franchisee operations portal, and operational reporting. The deployment included configuration for franchise-level rate controls and consolidated booking visibility to support reservations, revenue management and front desk operations. Operational coverage targeted Red Roof Inn franchisees and guest-facing functions, with rollout governance centered on franchise training, centralized policy controls and standardized operational procedures. Red Roof Inn stated the system builds upon prior programs to help franchisees streamline operations and ultimately benefit guests, reflecting explicit outcomes around improved franchise operational efficiency and guest experience. | |
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Red Roof Inn | Leisure and Hospitality | 6500 | $2.3B | United States | TripAdvisor | TripAdvisor Bokun | Reservation and Booking Management | 2020 | n/a | ||
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Leisure and Hospitality | 6500 | $2.3B | United States | Sojern | Sojern | Guest Management | 2024 | n/a |
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Leisure and Hospitality | 6500 | $2.3B | United States | Zeta Global | Zeta CDP+ | Customer Data Platform | 2020 | n/a |
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Leisure and Hospitality | 6500 | $2.3B | United States | Oracle | Oracle Cloud ERP | ERP Financial | 2016 | n/a |
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Leisure and Hospitality | 6500 | $2.3B | United States | Oracle | Oracle Cloud ERP Accounts Payable | AP Automation | 2016 | n/a |
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Leisure and Hospitality | 6500 | $2.3B | United States | LUX | LUX Product ID | Customer Support | 2018 | n/a |
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Leisure and Hospitality | 4577 | $2.3B | Japan | Google Workspace (Formerly Google G-Suite) | Collaboration | 2021 | n/a |
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Leisure and Hospitality | 4577 | $2.3B | Japan | Amazon Web Services (AWS) | Amazon EC2 | Application Hosting and Computing Services | 2021 | n/a |
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Leisure and Hospitality | 4577 | $2.3B | Japan | Amazon Web Services (AWS) | Amazon S3 | Cloud Storage | 2021 | n/a |
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